Here's What Happened To Proper Good After Shark Tank

Proper Good, the brainchild of siblings Christopher and Jennifer Jane, was featured on "Shark Tank," during episode 2 of season 13 of the show, which aired on October 15, 2021. The Janes dressed to impress during their pitch to the sharks, sporting Victorian period clothing and donning wigs in a nod to their brand's British-sounding moniker.

Their Austin-based company offers a healthy and convenient home-delivered meal service consisting of 90-second heat-and-eat soup pouches. The shelf-stable soups are available in a variety of flavors including red pepper and meatball, broccoli cheddar, and cream of chicken, and are designed to provide a nutritious food option made with simple but high-quality natural ingredients for busy people with limited time to cook. There are soups catering to different lifestyles and dietary preferences such as keto, vegan, gluten-free, and dairy-free.

The Janes requested $400,000 for a 10% stake in their business, which had seen more than $1 million in sales at the time of their appearance, and made a deal with Mark Cuban, who, after some negotiation, ultimately offered to invest $400,000 for 20% equity shares.

A proper good sales boost

There is typically a sales bump for any business promoting their product on "Shark Tank" after the episode airs, and Proper Good was no exception. Following the airing of their episode, Christopher Jane estimated that Proper Good sold around three and a half months' worth of soup within a week of their "Shark Tank" appearance, according to Austin Inno. With expectations to earn $2 million in revenue in 2021, the Janes are still actively in business offering their soup products direct-to-consumer.

Their soups, along with different types of chilis, broths, and oatmeal, are available for shipping nationwide through their website and Amazon. You can buy individual items, build your own six-pack of soups, or you can sign up for their subscription service which gives you a slight price break of 15% off every order. Forbes named cofounder Christopher Jane to its list of the Next 1000 Entrepreneurs in 2021, and Proper Good has been featured in a number of publications including Food Business News, Women's Health, and Reader's Digest.