Here's How Atlas Monroe Vegan Chicken Is Doing After Shark Tank

Given the recent rise in demand for plant-based food items, Atlas Monroe is positioning itself to capture the market with its flagship offering, extra crispy fried chick'n. According to CNBC, The founder, Deborah Torres, stated the inspiration for the line came from her father. After her father was diagnosed with type 2 diabetes, the entire family aimed to support him and his healing by adopting a raw, organic, and vegan lifestyle for 90 days. After 90 days, they decided to continue the journey but began experimenting with recipes, and that's how Atlas Monroe came to be.

The company gained national attention when Jonathan and Deborah Torres were featured on the hit show Shark Tank. While all the judges were pleasantly surprised by how tasty the food was, things got a little shaky when the judges brought up finances. Despite hoping for a $500,000 line of credit for a 10% stake in the company, the pair were disappointed by what the judges offered. Undeterred, they recognized the value of their product and declined to accept the offers. Let's look at how Atlas Monroe is doing after Shark Tank.

Life after Shark Tank

Imagine turning down a million-dollar investment from Shark Tank billionaire investor Mark Cuban. Well, according to Green Queen, that's precisely what Atlas Monroe founder Deborah Torres did back in 2019. In return for his investment, Cuban wanted 100% ownership of the business, with only 10% of royalties going to Jonathan and Deborah Torres (via CNBC). Despite being disappointed with her offers on the show, Deborah is having the last laugh as the vegan chicken company, Atlas Monroe, is set to become the largest plant-based fried chicken manufacturer. The best part is she is the sole owner of the multimillion-dollar operation. That includes the company and the 10,000-square-foot facility.

With all this success, one wonders what is next for the company. In an interview with Vegetarian Times, she discussed what she calls "Atlas Monroe 2.0." This expansion includes new products, including a grilled chick'n line, "white meat" extra crispy fried chick'n breast, and chick'n strips to complement their "dark meat" chick'n collection. The new chick'n breast promises to be moist and feature their signature crispy coating.