What Happened To Fat Ass Fudge After Shark Tank?

We've seen some of the best foods come out of "Shark Tank," including Pan's Mushroom Jerky and Bistro Morgan Doughnuts. The reality TV competition series features all levels of entrepreneurship, ranging from budding startup owners looking for their big break to the well-established businesspeople aiming to take their brands to new heights. However, it's not easy to impress the show's investors and land a deal. 

Fat Ass Fudge and its founder, Donna McCue, appeared on "Shark Tank" back in 2012; McCue sought a $250,000 investment for a 5% stake in her company. The product differed from traditional fudge brands in that it was gluten-free and lactose-free. McCue's boisterous personality made an impression on the judges, who also expressed that her fudge was genuinely tasty. However, all the judges eventually pulled out of the discussion, leaving Fat Ass Fudge with no offers. McCue was able to retain her characteristic sass after bantering with Kevin O'Leary during the negotiation, stating, "Unlike you, fudge never disappoints." It's been over 10 years since McCue appeared on the show, but where is her brand today?

"Shark Tank" has introduced fans to everything from good food to kitchen tools, and Fat Ass Fudge is no exception. After some social media investigation, it looks like Fat Ass Fudge still has a presence. Based on the brand's Instagram, it's sold through a website called Chocology Unlimited and at Chocology's brick-and-mortar location in Stony Brook, New York. However, it does not look like Donna McCue is the owner of the Chocology brand.

According to its website, Chocology was founded by Linda Johnson in 2014. And upon further investigation, it seems that Johnson purchased the Fat Ass Fudge brand that same year. As stated in a press release posted on the Chocology website, "[Fat Ass Fudge] harmonizes nicely with what we are already doing with Chocology and we think our customers will appreciate the decadence and integrity of the product." And of Fat Ass Fudge's original owner, Johnson says, "We love what she's done with her company ... Her fudge is loved by many people across the country."

As illustrated in the "Shark Tank" episode in which Fat Ass Fudge made its sweet debut, the Sharks appeared to have faith in the product but weren't fully convinced of Donna McCue's business acumen. According to Kevin O'Leary, McCue was sorely in need of a partner to handle the business aspects, which would allow the entrepreneur to focus on making the fudge. Although McCue chose to sell the business instead of bringing a partner on, the sale ultimately led to success. 

It seems that Linda Johnson was just the person to take Fat Ass Fudge to the next level. Johnson has served in a variety of business roles, including managerial positions, since 1988. This knowledge and expertise are likely what's kept Chocology going strong for more than a decade. Additionally, the store has developed robust connections to its customers, thanks to its involvement in many industry and community events. 

Chocology's current Fat Ass Fudge lineup is just as tempting as ever. Customers can enjoy flavors like dark chocolate, Tahitian vanilla, milk chocolate, soft caramel, and cappuccino. The fudge is available in ¼, ½, and 1-pound servings, which retail for $11, $19.50, and $37, respectively. You can also sign up for Fat Ass Fudge's fudge of the month club (which starts at $145.50) or pick up a 4-piece sampler pack for $22. 

Opinions of Fat Ass Fudge have been largely positive, at least according to the customer reviews featured on the website. As stated by one satisfied shopper, "There are really no words that can accurately describe the melt in your mouth goodness of this Dark Chocolate Fudge creation." Another person praised the "Excellent product and service" offered by Chocology. While it's true that Fat Ass Fudge is one of many food companies that didn't land a deal on "Shark Tank," putting it in league with businesses like Gotta Have S'More and Baker's Edge, it's heartening to know that the product is still satisfying customers all over the country.