Hailey Bieber Starts A New Trend With Her Erewhon Smoothie

As owner and founder of the skincare line, Rhode, Hailey Bieber clearly knows a thing or two about skin health. When it comes to Rhode skincare, its products are also created using mindful ingredients, such as shea butter, peptides, babassu, and marula oil among others. That's why when the Los Angeles-based Erewhon Market teamed up with Bieber to create a health smoothie, the internet intently listened.

Dubbed the Strawberry Glaze Skin Smoothie, the beverage was packed with almond milk, strawberries, vanilla collagen, hyaluronic acid, coconut cream, sea moss gel, avocado, maple syrup, dates, and strawberry glaze. According to Food Network, the limited-time smoothie cost $17, but as Bieber shared on her Instagram story, a portion of the proceeds was gifted to the Robb School Memorial Fund. And because Bieber has a vast social media following, the curiosity surrounding the smoothie's ingredients have skyrocketed — namely the intrigue surrounding sea moss gel.

The popularity of sea moss gel takes off

According to the Good Instincts podcast on Spotify, Hailey Bieber's Strawberry Glaze Skin Smoothie has caused elevated interest in sea moss gel. Per Healthier Steps, sea moss gel can be helpful for reducing wrinkles, boosting energy levels, and strengthening your immune system. Though it's just now increasing in popularity in America, sea moss gel has been used in Chinese medicine for decades as a way to treat arthritis among many other health-related issues.

But, are these ingredients actually as good for the skin as people have been led to believe? According to Well and Good, dietician Amy Shapiro believes they definitely could be. "This smoothie can be a healthy addition to your diet depending on your nutrition goals," Shapiro said regarding Bieber and Erewhon Market's collaboration. She adds that another benefit is that sea moss is rich in fiber, which can aid in digestion and gut health, and decreases cholesterol (per Well and Good). 

So, if you're looking for a way to keep your skin and health in line, you can always use the ingredients listed on Instagram to try creating the smoothie for yourself.