Cloud Bread Was The Top TikTok Food Trend Of 2022
It happens before you even know it. You get home from work, you're scrolling through TikTok, and suddenly, several hours have passed. Rest assured, you're not alone; according to Wallaroo, TikTok has more than one billion users across 154 countries and 138 million regular users in just the United States as of late November 2022. Additionally, most users open the app eight times per day and spend more than one and a half hours scrolling through content. With 80% of its users ranging from 18 to 34 years of age, the app holds tons of influence throughout a range of categories, including food.
Last year, one of the biggest food trends to emerge from TikTok was Emily Mariko's salmon rice bowl. It started as a traditional Japanese dish with salmon, white rice, soy sauce, Japanese Kewpie mayo, Sriracha, and, most interestingly, an ice cube (via TikTok). As it turns out, she used the ice cube to microwave leftover rice in a way that kept it moist. "Why have I never thought of this?" one comment read. As 2022 comes to an end, it's a good time to reflect on what TikTok food trends have rocked the world this year. Although there were many, one stood above the others.
It received 3.4 billion views
In 2022, TikTok videos made quite an impact in the foodie world. With 3.4 billion views, the number one trend this year was cloud bread (per CNBC). Cloud bread is made using eggs, cream cheese, and cream of tartar. Because it requires such few ingredients, the bread is both gluten-free and low-carb.
As they've done with other viral food phenomenons, TikTok users have created their own unique riffs on cloud bread recipes with additional ingredients. One video by @abimhn, which used @linqanaaa's recipe as a guide, racked up 5.5 million views, 67,000 thousand comments, and more than 450,000 shares. This recipe called for egg whites, corn starch, white sugar, food coloring, and vanilla. After baking it for 25 minutes at 300 degrees F, the user ripped it in half to reveal its blue appearance and soft texture.
In addition to cloud bread, CNBC notes that several other food trends dominated the platform in 2022, including baked oats (1.3 billion views), charcuterie boards (1.2 billion views), and pasta chips (1.1 billion views).