What Happened To SmartPlate After Shark Tank?

There are a ton of meal planner apps out there, but they may not always be the most accurate, so Anthony Ortiz, founder of the running accessories company Fitly, invented the SmartPlate to be the "FitBit of dieting," via Shark Tank Blog. When the pitch of the product aired on "Shark Tank" in 2016, it was just a prototype, but co-founder/presenter Martin Dell'Arciprete made big promises about the product's future. The entrepreneur explained that the ideal version of the product would have weight sensors within the plate to calculate portion sizes and then a corresponding app would determine the nutritional information of the foods using AI.

Dell'Arciprete explained that the retail price of the plate would be $199, so tracking exactly what is on your plate apparently comes at quite the premium (per Shark Tank Blog). SmartPlate was seeking a whopping $1 million for 15% equity in the company since the product still needed to be built. Although the company was able to raise $110,000 via Kickstarter, the Sharks had many hesitations about investing in the product.

What the Sharks thought of SmartPlate

When Kevin O'Leary, aka Mr. Wonderful, says "I smell pre-revenue," on "Shark Tank," that is never a good sign, even if it's true (via SEOAves). The Sharks were immediately turned off by how much still needed to be flushed out to create the ideal SmartPlate product. Mark Cuban was especially wary about the finished product not being built yet, because the company would have to rely on a "third-party design firm," and can't be 100% confident that it actually works (via Philadelphia Magazine).

Barbara Corcoran pulled no punches in her response to the pitch: "Your presentation really was just terrible, I'm sorry to say. Terrible and confusing," (via Philadelphia Magazine). The rest of the Sharks shared this sentiment and did not invest in the product. Apparently, the CEO of SmartPlate, Anthony Ortiz, agreed with them, because he fired Martin Dell'Arciprete shortly after the presentation. Although it sounds like SmartPlate's story ends there, the company is still in business today with a slight tweak to the original business model it proposed.

Where are they now?

SmartPlate received an influx of pre-orders after appearing on "Shark Tank," but took a while to ship them out due to production issues (via SEOAves). The brand was able to get a bit of a boost when it received $1.2 million from Bed Bath & Beyond, Jet, Target, and just over $150,000 from Indiegogo crowdfunding. The company's website is up and running and entices consumers with the assertion that SmartPlate is 60 times more accurate than competing apps and four times faster.

Instead of selling the plate for $199, the company has adjusted to the times and now offers a subscription model. The brand offers two-year, one-year, and six-month memberships, where you pay less per month if you sign up for a longer subscription. The "Loyal" membership, for example, is a two-year membership and is $360 upfront, then $15 per month. The company appears to be doing well, as a majority of its reviews on the App Store are positive. "If you want to lose fat, eat healthier, and gain an awareness of what you're actually putting into your body, SmartPlate is your answer! Woot woot! Loving this setup," said one reviewer. The future of SmartPlate is looking pretty solid, and who knows, maybe it will join the list of the best kitchen tools we've seen on "Shark Tank."