Restaurant Chains That Are Actually Celebrity-Owned

If you play your cards right, you might make more money outside your line of work than within it, especially if everyone knows your name. Celebrities make great investors, as their pockets are often deep and their faces are recognizable. Ashton Kutcher, who gravitates towards silly characters on TV but started an investment firm in real life, says it's a good idea to invest in what you know. And what do celebrities know better than what it takes to be an A-lister? 

Maybe that's why so many celebrities gravitate toward the restaurant business. Sometimes they lean into their star power to sell their concepts, while other times they pull the strings from behind the curtains. Sometimes it works; other times it crashes. Either way, we can't help but go "Wait, who owns that!?" Anytime a famous person gets involved. 

These restaurant chains are all currently open and at least partially owned by a star. We left off celebrity chefs and anyone who owns a restaurant that only has one location — sorry, Toby Keith.  From places dishing up comfort food classics to high-end dining, it's time for the stars to show us what they've got. 

In the '90s, Bruce Willis, Sylvester Stallone, and Arnold Schwarzenegger were the era's biggest stars. Their involvement in Planet Hollywood drummed up enthusiasm and turned opening nights for this restaurant chain into massive events. They even left their mark on the menu, like an apple strudel based on Schwarzenegger's mother's recipe.

The star-studded background was fitting, as the chain pitched itself as a series of movie museums inside restaurants. Unfortunately, Planet Hollywood has shown us that you need more than star power to maintain success. The brand's lack of emphasis on food has led to some rough times over the years. Schwarzenegger eventually sold his Planet Hollywood shares and the chain went from 60 locations in its heyday down to four locations today.

It's been a long fall from grace for the restaurant that Oprah Winfrey once described as "like the Oscars, only better," (via Esquire) but the brand hasn't given up yet. Willis and Stallone remain involved and even enlisted the help of Guy Fieri to rev up the menu offerings in hopes of a McConaughey-esque career resurgence.

The aroma of fried chicken and waffles mingles with the essence of hip-hop greatness to create a pleasant aroma wafting through Sweet Chick. While there's no Wordup magazine to flip through, "It was all a dream" is written on the receipts and hip-hop royalty Nas is helping this restaurant keep the syrup flowing.

Nas got behind the establishment in 2022 and has stayed as a major player supporting Sweet Chick's growth. He sometimes narrates advertisements that invite you to feel at home while downing fried chicken and dousing waffles in syrup. Sweet Chick has done grassroots work to lend credibility to Nas' message, donating 10,000 meals to New Yorkers during the peak of COVID and transforming its Lower East Side location into a PowaMekka Cafe in honor of Tupac's induction into the Rock and Roll Hall of Fame. In addition to a commitment to service, Nas' spot has proven a serious dedication to the art of fried chicken.

The restaurant recently pivoted towards simplicity, focusing on its signature chicken and waffles. Sweet Chick plans to take its streamlined menu national, hoping to soon host feasts filled with beats and bites in Los Angeles, Miami, and Chicago.

Danny Trejo has already proven that he can handle the heat on screen, so naturally, he headed to the kitchen. Trejo's Tacos opened in 2016, soon turning into a multi-million dollar foray into the world of L.A. street food. Trejo isn't just in this for the glitz and glam, however. He's also all about giving back to the community he loves. As he told Food & Wine, "Let's be real, big business don't give a [expletive] about our kids," and he's here to change that with more thoughtful business.

Trejo's passion has turned into a culinary empire that stretches further than his handlebar mustache. The action star's face adorns taco merch, coffee and donut shops, beer labels, and even a line of non-alcoholic tequila, amongst a host of other Trejo ventures.

Trejo tries to show up at his restaurants a few times a week and popped up on a 2023 episode of "Hell's Kitchen" as a judge, where he was greeted as a taco connoisseur. 

Papa John's went through a few rough years in the late 2010s. The brand's stock was freefalling. Amid the crash, the face of the pizza giant, John Schattner (Papa John himself), dropped the n-word during a conference call. Better ingredients and better pizza alone weren't solving this mess. This was a job for The Diesel. 

Shaq only agreed to buy into the pizza giant if "old boy" Papa John wasn't involved. Once that demand was met, the former NBA giant took on the herculean task of overhauling the brand's tarnished image. O'Neal embraced the challenge and was rewarded with an $11 million endorsement deal in addition to a spot on the Papa John's board of directors and several of his own franchise locations. He even put his stamp on the menu with the Shaq-a-Roni, an extra-large pizza with profits going towards fighting racial injustice.

The Shaq effect proved to be as potent off the court as on, as Papa John's stock has nearly doubled in value since the Big Aristotle took his seat at the table.

You get edamame! You get edamame! Everybody gets edamame at True Food Kitchen. Media mastermind and wellness champion Oprah dove back into the world of healthy dining by joining the board of this burgeoning health food chain that has sprouted in 44 locations. 

Oprah was looking for a healthy place to eat, so her trainer pointed her toward True Food Kitchen's Palo Alto location. Oprah was so impressed with her meal that she invited the brand's CEO to lunch at Casa Winfrey,  where the seeds were sown for Oprah to take part in the True Food Kitchen brand.

Coming on the heels of investments in WeightWatchers and an attempt at her own line of frozen food, Oprah has shown immense interest in supporting healthy choices at the dinner table. You couldn't dream of a better fit for her talents than True Food Kitchen. Aligned with an anti-inflammatory food pyramid endorsed by founder Dr. Andrew Weil, the restaurant refers to itself as the only restaurant fundamentally based on science. The kitchen presents a thoughtfully-crafted seasonal menu, while its scratch bar blends fresh juices daily and sustainably-sourced ingredients.

Robert De Niro is one of the founders of Nobu, a luxurious restaurant chain that's entered into a realm of opulent hotels, lavish resorts, and towering 45-story condominium complexes.  The brand takes its name from chef Nobu Matsuhisa, a celebrity in his own right. Back in 1988, Matsuhisa was crafting some of the world's finest sushi in Beverly Hills when De Niro walked through the door and ordered black cod with miso. The rest is history.

De Niro waited five years for Matsuhisa to get his Los Angeles restaurant rolling before the two started a joint venture in New York City. From Nobu's Michelin-starred reign in London to ambitious plans of raking in a billion in annual revenue, De Niro and Matsuhisa have turned their collaboration into a new standard of celebrity restaurant success.

The secret ingredient: heaps of trust. De Niro's willingness to wait signaled to Matsuhisa that he could be trusted, and their friendship has grown as steadily as the empire. You can catch the two cracking jokes with each other in interviews, and when chef Matsuhisa sat down with us for an exclusive, he affectionately referred to De Niro as "Bob." The power couple's patience has flourished into 56 restaurants on every continent but Antarctica.