How To Get $1 Soft Drinks At Burger King All June
This June, fast food restaurant Burger King will be offering a limited-time Happy Hour promotion at participating locations. According to Chewboom, from 2 pm to 5 pm daily the burger chain will sell you any size soft drink for only $1. You can find the deal under the "Offers" section in the app or online, but keep in mind that it isn't applicable to delivery orders — you have to go in person if you want to take advantage of this promotion. The Happy Hour is available nationwide and will end on June 30th, 2020, but be sure to check ahead to see if your closest location is participating, as not every store will be honoring the discount.
Fast Food Menu Prices lists the average cost of a small soft drink at Burger King to be $1.79, a medium to usually be priced at $2.09, and a large to be $2.39, making the Happy Hour deal a pretty good discount regardless of what size you get.
Why is Burger King offering $1 soft drinks
There are a variety of reasons for Burger King to offer the $1 soda Happy Hour promotion right now, but a major one is likely to attempt to boost sales. In 2018, CNBC reported that similarly priced fast food chain (and Burger King competitor) McDonald's saw an estimated 4 percent rise in in-store sales after the introduction of $1 and $2 soft drinks and McCafe products. After seeing this success, the chain decided to introduce three value deal Dollar Menus, which offered simple items sold for $1, $2, or $3 dollars respectively. At the time, many McDonald's franchisees were concerned that while the number of in-store orders would grow, the total amount spent by customers would decrease.
While Burger King is testing out a cheap drink promotion similar to the 2017 McDonald's price change mentioned above, McDonald's has actually decided to try to shift customer attention away from value menus, instead focusing on customizable upgrades and new menu items (via Business Insider). In a statement, CEO Steve Easterbrook said that delivery and the new self-serve kiosks allowed customers more time to make decisions, which led to more money spent per order. The chain claimed that too much attention paid to the value menus led to customers downgrading to save money instead of ordering more cheaply priced items. The chain is also now allowing franchisees to choose which items they include on their value menus instead of them having to be consistent across the brand.