Here's Why You Should Be Buying Your Wine At Kroger
If you're not buying wine from your local Kroger, then it's time to start. Not only will it save you a trip to the liquor store, but you save money, too. Plus, the grocery retailer gives its customers two ways to shop, which affords you more flexibility, and makes life a little bit easier.
The first way you can shop is in-store, obviously. Mix and match whatever bottles of wine you want to try, and you'll save 10 percent for every six bottles you buy. That's around $9 that you save by using this promotion, as the average cost of a bottle is $15. That can easily add up to savings equal to the cost of another bottle (via CNBC).
Kroger Wine, the grocery store's online portal, is the second way to buy wine. It is also home to a subscription club. Those who join the wine club receive 12 curated wines every quarter. But, if you do not want to commit to so many bottles per year, then there are also options to buy four, six, or 12 bottles at a time with direct shipping to your house. Plus, shipping is free when you spend a minimum of $35.
Think about the location's customer base, too
At some locations, Kroger actually employs wine stewards. Kroger's wine stewards know their vintages backward and forwards. For example, Inus Engelbrecht, who works at what's affectionately known as "Disco" Kroger in Atlanta, Georgia, is originally from wine country just outside of Cape Town, South Africa.
But even with a knowledgeable staff, you definitely won't find the same top shelf wins at every store. "Our selection has a lot to do with our customers and where we're located," Engelbrecht explained to Atlanta Magazine. This is why you'll find magnums of 1995 Chateau d'Yquem Sauternes at his store, but might find only affordable wines at other locations. It all depends on the type of customers.
So, if you're looking for a $1,000 magnum of champagne — which is the most expensive bottle Engelbrecht has sold, be sure to visit a Kroger in an affluent area.