People Can't Stop Watching Chick-Fil-A's Adorable New Holiday Ad
"Come on guys, hurry," an excited young girl says to her family at the start of Chick-fil-A's new holiday film (via Instagram). "Where is everyone? Why aren't the lights on?"
"I don't know, Sam," her mother replies sadly. "Seems like everything's off this year."
The Spark A Holiday Short Film Proudly Served by Chick-fil-A aims to "Spark hope and light the way in your community this season." It follows Sam, the excited young girl, as she discovers the SwitchWorks workshop, where the creative inventors make contraptions to turn things on when they're "a little off." All Sam wants is to find something that will turn her town back on, but the inventor doesn't have a switch that can do that.
Instead, she explains, "All people need is a little hope — a spark — to light the way, and that can be in all of us." Sam, reminding herself to "be the spark" brings joy back to her whole community, lighting up the Christmas tree. It's an uplifting message in what has been a difficult year for so many of us.
Bringing people together
The film is a follow-up to last year's film, where Sam learned the value of spending together time with her family (via Chick-fil-A). This year, Sam learns the value of spending time with her whole community. "This year has been tough for a lot of people and has brought challenges and heartaches we never could have anticipated," Ashley Callahan, Chick-fil-A senior marketing director, said in the film's press release (via The Chicken Wire). "But it's also been a year where many have shined brightly, extending acts of kindness and generosity — many of which we've experienced firsthand through the actions of our guests, Team Members, and others throughout our communities."
Of course, as with any piece of entertainment put out by a company whose track record is spotty at best, it's worth taking the film with a grain of salt. After all, there are many ways in which Chick-fil-A has very much not sparked hope, with its history of donating to organizations that actively oppose LGBTQ+ communities. So go out this holiday season and spreading joy in your community — just be sure you're spreading it to all members of your community.