People are so excited to find Maggi Seasoning at Costco

Finding Maggi Seasoning at Costco has certain fans of this European sauce and seasoning over the moon. This find is making waves for two reasons — it's difficult to find in the U.S. and it's a great value at Costco. The Instagram account Costco Deals reports from Tukwila, Washington, "Only $12.99 for this 27 oz. bottle of Maggi Seasoning imported from Europe!" (via Instagram). Fans of this seasoning are quick to note that there are two types of Maggi Seasoning. Costco sells an alternate seasoning which is produced in Asia, not Europe (via Costco Business), so definitely check the label as you shop.

Nestlé lists the manufacturer's ingredients as containing wheat allergens, so a word of caution to those who are gluten-free (via Nestlé). A standard bottle of Maggi Seasoning will contain water, salt, wheat gluten, roasted flour, wheat bran, and some other additives and flavoring ingredients. Don't mistake this for soy sauce, although the caloric value is comparable. Instead, think of it as soy sauce's "second cousin" and celebrate this umami flavor for the greatness that it is. Writer and fan Kevin Pang describes the condiment as "fermented wheat protein and loaded with glutamic acids" that will give you a "rich, meaty, savory, umami-face punch" (via Chicago Tribune).

As one fan describes it, "Ohhh they are my favorite seasoning."

The uses of Maggi Seasoning are diverse

Nestlé describes Maggi Seasoning as fantastic for use with marinades, gravies, soups, and sauces. Think of it as an all-purpose addition to many meals. Invented in Switzerland in the 1800s but later introduced by Germany, this seasoning can be found in liquid, powder, or cube forms (via The Spruce Eats). The flavor is described as being deeper and more complex than that of soy, more like a soy-tamari mix, and can be described as having a taste similar to the herb lovage. Others liken it to a Worcestershire-soy blend. The popularity of Maggi is in part based on its ability to provide a plant-based and affordable substitute for meat stock or broth. 

But that doesn't mean Maggi isn't great on meat too. One Instagrammer suggests a delicious mix of Vietnamese steak and eggs for breakfast with Maggi seasoning and Sriracha (via Instagram). Maggi Seasoning definitely has different varieties throughout the world, and you may also commonly see this seasoning added to chimichurri veggies, ramen, stir fry, meat patties, and sausages. Writer Pang describes eating a few drops of the sauce in his dill and cabbage soup. His friend Dan Pashman, host of the podcast The Sporkful, describes the experience, "It's like soy sauce on crack. It's this umami, kind of sweet, rich, fatty, salt and sharp flavor. You could put it on everything. I think you should try it on ice cream," per Chicago Tribune.