Chick-Fil-A Fans Can't Believe This Kitchen Innovation Fail

We've said before that not everything Chick-fil-A tries is a hit. Take, for example, all of these Chick-fil-A flops, including the cranberry-orange bagel debacle (which, we would like to point out, is in no way a reflection of how wonderful a combination cranberry and orange actually is). Now, don't get us wrong: we're sure these decisions come from a good place, especially considering Chick-fil-A's entire ethos has been said to hinge on doing whatever it takes to make customers happy. In fact, now we're starting to wonder if maybe Chick-fil-A has decided to add "make sure to offer customers slapstick humor" to their corporate values.

You see, in a move to make Chick-fil-A venues more efficient, the popular chicken chain started adding conveyor belts to its locations to help move food orders more quickly from one place to another (via Facebook). While conveyor-belts have been in use for years at some other fast food restaurants (such as Burger King), Chick-fil-A's is a two-story seemingly state-of-the art innovation. What it does not quite account for is human error — and never has this been more apparent than in this fail-video posted to Reddit on April 13, 2021 by a Reddit user; the clip has Chick-fil-A fans scratching their heads because they simply can't believe the hilarity of the conveyor-belt fail depicted.

When Chick-fil-A started adding their innovative two-story conveyor belts to venues to help make the ordering-to-eating process move along more efficiently (via Facebook), they were probably pretty proud of their accomplishment, as they should have been. But there's a reason Chick-fil-A fans can't believe how spectacularly this hilarious fail-video illustrates the fundamental problem that this kitchen innovation didn't fully account for. 

In the all-too-brief video, we see a couple of Chick-fil-A team members on a production line; a conveyor belt is in view, sending completed orders into their waiting hands. Or not — because one of the team members fails to catch a completed order in her hands, and it ends up spilling all over the floor. You see, the one thing Chick-fil-A's conveyor belt innovation didn't fully account for was "human factors," which refers to the way in which humans interact with technology (via HFES).

"MORE ROBOTS LESS JOB," another Reddit user quipped. Well, the Chick-fil-A team member depicted in the video sure demonstrated how important humans are to the whole process.