Everything You Need To Know About Bethenny Frankel's New Wine

Bethenny Frankel shook up the wine world when she introduced her flagship low-calorie wine, Skinnygirl Wine, back in 2012 (via Wine Spectator). This "Real Housewives of New York" personality changed the alcohol game with her red, white, and rose wine blends that clocked in at 100 calories per serving and prominently featured the nutritional content as a key advertising point. This product followed her incredibly successful Skinnygirl Margarita, a low calorie margarita that Frankel eventually sold to Jim Beam for $120 million (via The New Yorker). With a track record like this, Frankel has positioned herself to once again take on the world with a new product that has already turned some heads. 

In a recent Instagram post, Frankel waxed nostalgic about her past successes in alcohol branding and announced "it's a whole new world for women, thanks to my little brand that could. I waited until I found another brand and concept that I wanted to call my own. I want to do it again with a new [wine]. I'm 50. I feel great and I, like you, want to be and feel FOREVER YOUNG. In the world of wine, it has become all about marketing and price and no taste. Forever Young wine is absolutely superb. It is next level. Every note is delicious. It is balanced. It is elevated. It is legit. With every sip, you will understand why I entered back into this space."