The Shocking Backlash One Texas Bakery Received Over Its Cookies
Who knew a cookie could cause so much controversy? On June 2, a bakery in Lufkin, Texas posted a photo of a simple, colorful rainbow heart cookie they made in order to show their support for Pride month. Little did they know that this unsuspecting post would cause their followers to decrease and hateful messages to flood in.
Confections Bakery claims that they lost a significant amount of business after the Facebook posting, which said, "More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here." After this, the company took to the social media platform again to express their sadness over losing business.
The owner posted on Facebook that they never thought that posting just a rainbow heart cookie "would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods." A little cheer certainly came their way, as the post went viral with an outpouring of support.
Business starting booming after rainbow cookie backlash
With the order cancellations from the post, the brand suddenly had a surplus of cookies for sale (via Today). Confections Bakery was overwhelmed with love as customers began to show up the next day, forming a long line down the street. The shop had to close early because all of their bakery items sold out so quickly.
According to Food & Wine, it was the same deal on Saturday with a complete sellout. The owner, Dawn, is humbled and grateful by the attention her small business is receiving. The bakery has been open for 11 years and the owners are now looking into shipping to fans beyond East Texas. In addition to the brand's support for Pride month, they are looking into setting up a "system" that donates cookie purchases to local nursing homes and charities.
It is stories like these that make small businesses meaningful and successful. After an entire week since the viral post, the bakery is still making headlines and growing rapidly. They are also still selling their rainbow cookies! Excuse us while we head to Texas to try one.