M&M's Crunchy New Flavor Is Inspired By This Classic Treat

M&M's sure knows how to keep its customers coming back for more. According to the its website, the company (which was established in 1941) has been releasing new flavors and varieties of the little chocolate candies since the 1950's. M&M's fans are now spoiled for choice, with both seasonal and year round products available for them to choose between; such as dark chocolate mint, almond, fudge brownie, pretzel, white chocolate, and more.

Fans of the colorful candies will be excited to know the brand has recently announced an all new flavor inspired by a classic M&M's topped treat that we are willing to bet you've had (or at least seen) before. According to a press release sent to Mashed, this nostalgia inducing flavor is chocolatey, crunchy, and satisfying to eat. More good news, the new product will be part of the brand's permanent collection, though you'll have to wait until March 2022 for your first taste.

You'll be reminded of cookies

M&M's new Crunchy Cookie flavor effortlessly combines two classic desserts, milk chocolate M&M's (naturally) and chocolate chip cookies, for an unbeatable treat that's new, but unmistakably familiar. According to the press release, fans of classic M&M's topped cookies will be won over by the crunchy new product. Allison Miazga-Bedrick, a senior brand director at Mars Wrigley said that M&M's has focused on brand innovation for many years, keeping in mind the most popular treats on the market (via PR Newswire).

Miazga-Bedrick said, "Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies."

Fans on Instagram are already excited to try the just announced product, with one person praising the new flavor, "Wow ... Looks delicious, nice combination." Another commentator simply said, "This is amazing." If you're an M&M's devotee, we're sure you can't wait to get your hands on this exciting spin on a classic.