Facebook Can't Believe Jack In The Box Posted This Hilariously Relatable Meme
Fast food chain Jack in the Box is known for their incredibly diverse menu, designed even with the time of day in mind. In 2013, they rolled out their Jack's Munchie Meal — available between 9 p.m. and 5 a.m. only (via USA Today). As registered dietitian Robyn Flips told USA Today, "They must have hired some very stoned millennials to dream this stuff up." Well, it seems those same millennials might be working in Jack in the Box's social media department if a recent Facebook post is any indication.
In the post, the official Jack in the Box account posted a meme of a squinty-eyed Chihuahua with the heading, "Me at 4 a.m. trying to read the Jack in the Box menu." In case there was any confusion that the heavy-lidded eyes were due to just being really tired at 4 a.m., Jack in the Box removed any and all doubts by prefacing the meme with, "Was gunna wait until 4/20 to post this but ... I couldn't wait." So far, the post has racked up more than 2,000 likes, 400 comments, and 300 shares.
Facebook fans thought the post was hilarious and relatable
Several commenters thought the post was really smart marketing. "Whoever is doing your marketing is a genius hahaha," wrote one.
"Great advertising ... know the feeling," another concurred.
"Keep the millennial employed who does your social media marketing," wrote another commenter.
Fans also appreciated that Jack in the Box was being honest. "Jack in the Box up front with it!" wrote one fan.
"I like how Jack in the Box is knowledgeable and honest about their customers," noted another, acknowledging that if you're grabbing a Munchie Meal at 4 a.m., chances are you have the munchies from being stoned.
Facebook really shouldn't be surprised that Jack in the Box was willing to practically come out and say what everyone was already thinking about the target demographic of their Munchie Meal. After all, they aired an ad in 2014 with a stoner contemplating an existential choice between "spoons for hands or elbows for ears," which prompted Jack to call for a late-night foodie call for a Munchie Meal (via YouTube). Then in 2017, they rolled out the Merry Munchie Meal for $4.20 to celebrate the legalization of marijuana in California, with a box co-branded with a Snoop Dogg-backed cannabis lifestyle website, which was very clearly marketed toward cannabis fans (via Fortune).