Here's What Happened To Oat Haus Granola Butter After Shark Tank

Looking for something rich and creamy to spread across your toast or dollop on top of your oatmeal? Look no further than Oat Haus granola butter, a gluten-free, spreadable condiment that's a hearty alternative to peanut butter for those who can't eat nuts. The brand's website describes its original flavor as tasting like cinnamon graham crackers, made with gluten-free oats, olive oil, maple syrup, flax, coconut oil, and warming spices.

You may recognize this product from "Shark Tank," but prior to its television appearance, Oat Haus was known as Kween, and it was founded in 2018 by CEO Ali Bonar (via Philadelphia Magazine). In its short lifespan, Oat Haus has celebrated a lot of success. Bonar had already tapped Pressed Juicery and Whole Foods to sell the granola butter before appearing on "Shark Tank," according to Shark Tank Blog. In addition, she and her co-founders had recently relocated to Philadelphia to establish a production facility for Oat Haus, reported WPVI-TV Philadelphia. By then, getting in front of the Sharks seemed like the next big move for the brand. After applying four different times, this finally happened for the founders during Season 13, Episode 3, which aired in October of 2021.

Oat Haus didn't have luck with the Sharks

On "Shark Tank," Bonar and her team pitched Oat Haus as "the next generation of granola." She revealed that the brand was born during her recovery from an eating disorder, which gave her a sensitivity to peanut butter and other nut-based foods (via YouTube). She got the idea for an oat-based spread, tinkered with the recipe with her boyfriend and co-founder, and ended up founding a business that had racked up $2.7 million in sales by the time it went on "Shark Tank."

After the pitch, Mark Cuban said Oat Haus wasn't different enough from other spreads, Daniel Lubetzky was deterred by the founders bringing up an exit opportunity, and the rest just didn't believe in the product enough to invest. In the end, the Oat Haus team did not receive their asking offer from the Sharks, which was $375,000 for 5% equity. On business strategist Joe Pardo's YouTube recap of the pitch, most commenters expressed disagreement with the Sharks' decision, saying they love Oat Haus for its unique premise and taste. It turns out they're not the only ones.

Oat Haus has expanded its flavor selection and retail presence

Despite not receiving an offer from the Sharks, Oat Haus appears to be doing pretty well for itself nearly a year after appearing on the show. Bonar is still frequently releasing episodes of her lifestyle podcast, Alicast. She started the project before Oat Haus' rebrand and speaks about all things food, body image, and business. Furthermore, the brand continues to use social media to market its products, which has recently included bringing on Jameela Jamil as a social impact advisor and posting on TikTok with giveaway competitions.

Bonar and her team have also rolled out new granola butter flavors, such as birthday cake to celebrate the brand's anniversary and brownie batter this past August. The brand has expanded to new retailers since "Shark Tank," too, and is now available at national markets like Sprouts, Thrive Market, Harris Teeter, and more. Considering its nearly 82,000 followers on Instagram, the brand has built a loyal community and seems poised to stick around.