Here's What Happened To Oat Haus Granola Butter After Shark Tank

Looking for something rich and creamy to spread across your toast or dollop on top of your oatmeal? Look no further than Oat Haus granola butter, a gluten-free, spreadable condiment that's a hearty alternative to peanut butter for those who can't eat nuts. The brand's website describes its original flavor as tasting like cinnamon graham crackers, made with gluten-free oats, olive oil, maple syrup, flax, coconut oil, and warming spices.

You may recognize this product from "Shark Tank," but prior to its television appearance, Oat Haus was known as Kween, and it was founded in 2018 by CEO Ali Bonar (via Philadelphia Magazine). In its short lifespan, Oat Haus has celebrated a lot of success. Bonar had already tapped Pressed Juicery and Whole Foods to sell the granola butter before appearing on "Shark Tank," according to Shark Tank Blog. In addition, she and her co-founders had recently relocated to Philadelphia to establish a production facility for Oat Haus, reported WPVI-TV Philadelphia. By then, getting in front of the Sharks seemed like the next big move for the brand. After applying four different times, this finally happened for the founders during Season 13, Episode 3, which aired in October of 2021.

Oat Haus seems to be doing well

Unfortunately, according to Shark Tank Tales, the Oat Haus team did not receive their asking offer from the Sharks, which was $375,000 for 5%. However, despite the setback, Oat Haus appears to be doing pretty well for itself three months after its "Shark Tank" episode aired.

According to the Oat Haus website, the brand's $12.95 jars of original, strawberry shortcake, chocolate, and more flavors of granola butter are stocked by reputable grocers including Thrive Market, Whole Foods, Harmons Neighborhood Grocer, and the very upscale Erewhon chain. They can also be purchased online. The brand also collaborated with a Philadephia spa on a granola butter smoothie, Bonar told Philadelphia Magazine. She described labor shortages as posing a challenge for the company in the October 2021 interview, which presumably holds true today. Nevertheless, enthusiasm for the brand appears to be going strong, especially among those with food allergies. A writer for Bon Appétit, for example, compared the original granola butter to "a liquified, buttery oatmeal raisin cookie."