McDonald's Lovers Need To Know About This Behind-The-Scenes TikTok Account
McDonald's has an undeniable presence on social media that is hard to miss. Here's an example to illustrate this point: Many teenagers who were employed by McDonald's decided to rant about their jobs on an unexpected platform, TikTok, in 2019. Per BuzzFeed, one of the employees, a 16-year-old Australian teen named Hannah, uploaded a video clip to demonstrate to her friends what her job was really like. She said, "I originally made it as a joke to put on my Snapchat private story just for friends. And then I just decided to post it for the laugh." Before she knew it, her video clip, like many others, became a hit among viewers who were curious to learn more about working at one of the most famous fast food brands in the world.
The trend is still going strong, and people continue to offer glimpses into the world of McDonald's on social media platforms such as TikTok. One of the popular TikTok influencers who often provides useful insights is a user called @essentialmcdonalds, who shares intriguing videos about the brand, including this one about how McDonald's staff members make Big Macs from scratch. The account currently has over a million followers on the platform, and its founder is based in the U.S.
Fans are fascinated by what they're seeing
What makes @essentialmcdonalds unique is the fact that most of the videos are how-to clips that show TikTok users what it takes to make some of their favorite menu items at the restaurant. Also, feedback from fans is often taken into consideration while making new videos. For example, when a fan posted a request for a video on the Filet-O-Fish, @essentialmcdonalds fulfilled their wish and told TikTok users that they make the burger with ingredients such as tartar sauce and cheese, adding that they steam the bun for 11 seconds to make it softer. The fan expressed their gratitude and wrote, "Thank you. I wish more buns were steamed!!"
There's even a behind-the-scenes video clip on Chicken McNuggets, a video that has already been viewed over 10 million times and has generated reactions such as "I'm going to put McDonald's on my resume ... I feel like I'm probably fully trained at this point thanks to your account." Other TikTok videos from the account look at several popular menu items such as the McFlurry, cinnamon rolls, the McGriddles, and more.