Here's What Happened To Nui After Shark Tank

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In 2018, Nui, a keto-friendly cookie brand, appeared on ABC's "Shark Tank" and walked away with an impressive deal. As CNBC reports, the brand, which at that time had sold $1.1 million in keto cookies in just a year and was seeking $300,000 in exchange for 10% of the company, received a lot of attention from the sharks.

While Mark Cuban and Lori Greiner bowed out, Kevin O'Leary offered founders Kristoffer Quiaoit and Victor Macias $300,000 for a 2.5% stake in the company plus royalties of $1 per unit, decreased to $0.45 per unit after earning back his initial investment. Barbara Corcoran likewise offered the two $150,000 along with a $150,000 line of credit in exchange for 15% of the company, as well as royalties of $0.50 per unit. However, another offer was on the table, from guest Shark Alex Rodriguez. Rodriguez offered $300,000 for a 25% stake in the company and, after an attempt at further negotiation, the two founders accepted Rodriguez's offer.

So where is Nui now?

Nui after Shark Tank

What exactly happened to Nui following the brand's "Shark Tank" appearance is a bit vague, as is the brand's current status. The Shark Tank Blog theorizes the deal with Alex Rodriguez never finalized. However, Nui did see some growth following the episode airing. The cookies became available both on Amazon and at Walmart. The Shark Tank Blog likewise reports the business did $1.7 million in sales in 2019. The product line also expanded to include new "soft and chewy" cookies.

However, once 2020 rolled around, the brand seemed to disappear. While Nui's social media pages are still active, its website is not. In fact, reviews on the Nui Facebook page show several customers reporting they placed orders in early January 2020 that were never filled; complaint emails were never answered. On Amazon, the cookies are unavailable and the last reviews were written in January 2020.

As The Shark Tank Blog assumes, it's probably pretty safe to say that Nui is currently out of business.