Here's What Happened To Bohana Snacks After Shark Tank

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While many entrepreneurs have stepped into ABC's "Shark Tank" seeking an investment in their business, the hunger for success may go unsatisfied. Although Investopedia reports that brands like Tipsy Elves, Squatty Potty, Fat Shack, and Bombas have soared to become household names, getting a deal is not a guarantee of success. For Bohana snacks, the show opened the bag to quite a few possibilities, and the company kept the story going.

Appearing on "Shark Tank" Season 11, Bohana snacks requested $200,000 for 10% equity in its Popped Water Lily Seeds snack company (via YouTube). While the brand received offers from both Kevin O'Leary and Barbara Corcoran, the company founders Priyal Bhartia and Nadine Habayeb opted for Kevin's offer of "$200,000 as a loan which they could pay back at 9% interest over 3 years in exchange for 8% equity." In a comment to Forbes, O'Leary was positive about the collaboration: "I wanted to invest in Bohana as soon as I tasted their popped water lily seeds — once I heard the numbers, the deal was sealed." Seeing the growth, Bohana snacks was poised for maturation. Currently, the brand sells several flavors of its Popped Water Lily Seeds on its own website as well as Amazon.

Bohana snacks finds popping success

While Bohana might not be a household name, the popped water lily seeds have gained a following in the snacking world. Specifically, the brand looks like a healthy alternative to popcorn. Believed to be an "Ayurvedic superfood," this snack purportedly helps to support a balanced, mind-body approach to food. Via the brand's Amazon store, these snacks have low calories and more protein. Available in a variety of flavors, including Himalayan Pink Salt, Zesty Ranch, and Hickory BBQ, costs vary from $19.99 to $29.99, depending on size.

According to a 2021 press release on Snack Food & Wholesale Bakery, the Boston-based company grew by 500% in 2020. While the founders told Thrive that their goal was to bring the "ancient super snack to free spirit snackers," they appreciate that building a successful business is more than just creating a craving. Beyond the logistics, they mentioned that it is imperative for a company to "understand your 'why.' Why your brand exists and how it will compete with other brands." Knowing that will help a company find success in its business segment. Whether or not Bohana knocks Jiffy Pop or other microwave popcorn brands off the shelf remains to be seen. However, diving into the "Shark Tank" proved to be beneficial for the popped water lily seeds company.

Are people still craving Bohana Snacks?

While food trends ebb and flow, variety in the snack food market continues to expand. According to a Mordor Intelligence report, snack offerings are adapting to consumers' desire to have "tasty, nutritional, and sustainable foods to fuel their on-the-go lifestyles." Although traditional brands might always have a place on the shelf, the reality is that emerging companies are finding their niche as snack trends evolve.

BuzzFeed called Bohana a "pretty darn delicious" gluten-free snack. The Beet's editors chose Bohana as one of the healthy plant-based snacks to buy in March 2021. VegNews named it one of the best vegan popcorn snacks. Even though those accolades can be nice, customer reviews (and purchases) are what help keep the product on the shelf. As seen on the brand's Amazon page, the reviews are mostly positive. Although some people do find the snacks on the expensive side, many still appreciate Bohana as a healthy alternative. From the satisfying crunch to the flavor varieties, more than a few reviews come in at five stars. Even though Bohana Snacks might not have everyone trading in Cheetos for a bag, there is a market for these popped water lily seeds. When that craving hits, it might be best to just listen, open a bag, and enjoy.