Here's What Happened To Bohana Snacks After Shark Tank

While many entrepreneurs have stepped into ABC's "Shark Tank" seeking an investment in their business, the hunger for success may not be satisfied. Although Investopedia reports that brands like Tipsy Elves, Squatty Potty, and Bombas have soared to become household names, getting a deal is not a blank check to success. For Bohana snacks, the show opened the bag to many possibilities and the company kept the story going.

Appearing on "Shark Tank" Season 11, Bohana snacks requested $200,000 for 10% equity in its Popped Water Lily seeds snack company (via YouTube). While the brand received offers from both Kevin O'Leary and Barbara Corcoran, the company founders Priyal Bhartia and Nadine Habayeb choose Kevin's offer of "$200,000 as a loan which they could pay back at 9% interest over 3 years in exchange for 8% equity" as reported by Business 2 Community. In a comment to Forbes, O'Leary was positive about the collaboration saying, "I wanted to invest in Bohana as soon as I tasted their popped water lily seeds — once I heard the numbers, the deal was sealed." Seeing the growth in "healthy sustainable snack alternatives," Bohana snacks was poised for growth. Currently, the brand sells several flavors of popped water lily seeds on its own website as well as Amazon.

Bohana snacks finds popping success

While Bohana snacks might not be a household name, the popped water lily seeds have gained a following in the snacking world. Specifically, the brand looks like a healthy alternative to popcorn. According to the brand's website, it offers Popped Water Lily seeds in a variety of flavors. Believed to be an "Ayurvedic superfood," this snack purportedly helps to support a balanced, mind-body approach to food. Via the brand's Amazon store, these snacks purportedly have low calories and more protein. Available in a variety of flavors, including Himalayan Pink Salt, Zesty Ranch, and Hickory BBQ, costs vary from $19.99 to $29.99 depending on size.

According to a 2021 press release on Snack Food & Wholesale Bakery, the Boston-based company grew by 500% in 2020. While the founders told Thrive that their goal was to bring the "ancient super snack to free spirit snackers," they appreciate that building a successful business is more than just creating a craving. Beyond the logistics, they mentioned that it is imperative for a company to answer the "why." That answer will help a company find success in the business segment. Whether or not Bohana snacks knocks Jiffy Pop or other microwave popcorn brands off the shelf remains to be seen. However, diving into the "Shark Tank" proved to be beneficial for the popped water lily seeds company.