What Happened To Pipcorn After Shark Tank?
It's a small business owner's dream to get the chance to present their million-dollar idea in front of "Shark Tank" investors. While plenty of entrepreneurs get a harsh rejection (though they often end up seeing success just from their appearance), a lucky few manage to win over at least one shark — sometimes even more — for the deal of a lifetime.
Pipcorn, a miniature popcorn brand that appeared on the show back in 2015, is the creation of siblings Jennifer and Jeff Martin, along with Jeff's wife, Teresa. Jennifer and Jeff appeared on the show, and the two struck a $200,000 deal with Barbara Corcoran for a 10% stake in their brand. While Pipcorn may not be on our list of the best foods we've seen on "Shark Tank," it has been faring quite well.
Not long after the siblings appeared on the show, "Shark Tank" provided an update on its growing business. But where are they seven years later? It turns out quite a few things have changed — including the company's name.
The rapid growth of Pipcorn
In March 2015, a short time after their episode aired on "Shark Tank," ABC provided an update on Jennifer and Jeff's business — and things were going quite well. "After airing, we had about 12,000 orders," Jeff said. He revealed that their sales jumped from $200,000 in the years prior to their appearance, to a whopping $1.1 million just three short months after pairing up with Corcoran.
Jeff did note, though, that due to the major increase in demand, Pipcorn was forced to put their products on backorder, which put them at risk of losing customers. "I'm actually happy it [the backorder] happened, so that we never have this problem again," Corcoran said.
According to another ABC update from September 2015, Pipcorn later appeared at New York City's Fancy Food Show, which helped them make connections with potential retail buyers. Corcoran revealed in the later update that the brand had done nearly $1.4 million in sales.
You might be wondering how Pipcorn and Popcorn are different. Pipcorn, now called Pipsnacks, comes from tiny heirloom popcorn kernels and, per the website, are "crunchy and light" just like real corn.
Pipsnacks now offer a variety of items
Since 2015, Pipcorn has been on a roll. They've launched several products outside of their miniature popcorn, and though their packaging still says Pipcorn, their website and branding is actually now called Pipsnacks.
Other products in the line include Corn Dippers, which are somewhat comparable in flavor to Fritos, as well as Crunchies, which are similar in texture to Cheetos but come in different flavors. The brand also markets Cheese Balls, and yes, its Pipcorn is still a major seller.
In 2022, Pipsnacks announced that it had partnered with Tobasco to launch a spicy line of snacks: Spicy Cheddar Popcorn and Spicy Cheddar Cheese Balls. The brand was also chosen by Saveur as one of the best specialty snacks to purchase on Amazon this past Prime Day.
Pipsnacks now has a substantial social presence today, with more than 30,000 Instagram followers and about 18,000 Facebook likes. Per its Instagram account, the products are sold online as well as in big box stores, such as Whole Foods, Target, and Costco.