Domino's Wants To Fight High Food Prices With A New Deal
Correction 8/19/22: An earlier version of this story stated that Domino's is offering "50% off all menu items ordered online." Domino's is offering 50% off all menu-priced pizzas, not all menu items.
It seems like no matter where you are in the world, you can rest assured that a Domino's Pizza is within reach. With its affordable prices, Domino's is the biggest multinational pizza restaurant chain on the market (per Bloomberg Second Measure). The pizza chain prides itself on its promises of convenience — per its once-famous 30-minute delivery guarantee — and affordability, but not at the cost of flavor and satisfaction.
Like many other quick-service joints, Domino's is aware of the role its food plays in keeping lower-income households fed. But more recently, the pizza giant has stepped up its affordability game in light of staggering inflation. That inflation extends to the prices of food, which the World Economic Forum has reported to be at record-shattering highs.
But with its new deal, Domino's isn't letting rising production costs keep it from offering customers the prices they need during this time of financial stress.
So, what is Domino's new pizza deal?
On August 15, Domino's Pizza announced a mouthwatering new deal: 50% off all menu-priced pizzas purchased online, per a press release shared by PR Newswire.
In light of the announcement, Frank Garrido, Domino's executive vice president of U.S. operations and support, explained in a statement that the company "has always been focused on value that can feed a family at a reasonable price." He hopes that the chain's new deal will appeal to "customers who are looking to make their money go further this week."
Customers only have until August 21 to take advantage of this deal by placing an order on the Domino's website, mobile ordering app, and Domino's AnyWare ordering platforms. For customers, it's half-off grub. For Domino's, it's a bold way to deliver on the chain's promise of affordability — and maybe draw in some new fans along the way.