Here's What Happened To PMS Bites After Shark Tank

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Tania Green's deadpan introduction on Season 7 of "Shark Tank" was unique and intrigued the sharks. She appeared glum and downcast yet insisted that she was happy on the inside. She explained, "My back is killing me. I have a splitting headache. I'm so bloated this dress may pop off, and I'm exceptionally hot." Green claimed she was suffering from premenstrual syndrome (PMS), which her PMS Bites would help.

Green had horrible PMS all her life, and one of her symptoms was difficult-to-ignore food cravings. She wished there was a better dessert she could snack on when she felt out of control and set out to make her own. "I experimented in my kitchen and made the perfect little treat that made me so happy during my worst days," Green told Hello Flo. To fight her PMS symptoms, she made gluten-free, vegan, all-natural chocolate treats containing dandelion root, Siberian ginseng, and chamomile.

Green launched a Kickstarter campaign in 2015 for $5000, reaching her goal in 15 hours and becoming a Kickstarter staff pick. She also met her "dream investor," Stacey's Pita Chips founder Mark Andrus, shortly after she started her business. He turned down her requests for funding multiple times but changed his mind after giving some PMS Bites to a friend. During an episode of "The Technology = Equality Podcast," Green recalled Andrus saying, "Now that I see somebody in my life that was affected positively, I want to invest." For her, "hearing those no's made that yes far sweeter."

The sharks love it, but don't bite

In the 2016 "Shark Tank" episode, Tania Green asks for $50,000 for 20% of PMS Bites. She informs the sharks that 90% of women deal with more than 150 PMS symptoms and that PMS can last seven to ten days. "Think about that number, Mr. Wonderful," she teases. "That's a third of your year where you'd be crankier than usual."

The almond butter, date, and oat snacks come in three varieties: cocoa-flavored Plain Crazy, coconut-flavored Coco-Nutty, and pecan-flavored All Kinds of Nuts. They're a hit with the sharks, who rave about their taste. She tells them she has made $13,400.07 in sales selling the PMS Bites to independent retailers. After Robert Herjavec asks her why her sales are so low, Kevin O'Leary calls her " the queen of small numbers." She defends her product but admits it's hard to build a business when you do everything yourself.

One by one, the shark's bail. Lori Greiner thinks the name excludes half the population, while Barbara Corcoran doesn't feel Green's drive to sell PMS Bites. Herjavec and O'Leary think her business is too small, so they're out. Mark Cuban is disappointed when she says she's focusing more on the retail side and tells her that she should have been trying to make PMS Bites go viral. Cuban bows out, and Green leaves without a deal.

She briefly considered expanding

Just appearing on "Shark Tank" helped Tania Green's business. "Sales spiked significantly during "Shark Tank." I think people were curious as to what it was," she told Branchfood. Green was motivated by the sharks' love of the PMS Bites and their feedback. And despite leaving "Shark Tank" without a deal, she still got $150,000 in funding from other investors.

She moved to expand her brand to include something for everyone, such as insomnia, menopause, and stress relief. She decided to call it Everything Bites, but the idea lasted only a short time. "I loved the logo, but I was like, 'I have no desire to do this. Absolutely none,'" she explained to Branchfood. "The only reason why I thought about expanding was to satisfy other people and make them happy and I've decided I'm not doing that."

After some hesitation, she began exploring the idea of creating a cannabis-infused line. "It would be the same formula that exists now, but cannabis would be included," she told "The Technology = Equality Podcast. She believed cannabis was the future, and while not all her customers would want it, she was excited about giving them the option. Green loved her product, felt she was helping other women with symptoms like hers, and decided she was content staying in a niche market. Ultimately, she kept the recipe with the three original flavors. But, despite her passion for PMS Bites, it went out of business in February 2018.

Some criticized the price and the product

Before going away, PMS Bites reached $300,000 in sales, so what went wrong? The price ($7 for a pack of 6) and the product's simplicity may have contributed to it. "These are simply the "energy balls" that derive from a popular recipe on Pinterest. I could make a dozen for $2," wrote one of the company's critics in a Reddit post. "Price seemed really high. I make a "protein ball" that has a mix of healthy items and seeds. If they are really good, I suspect women would want 3 a day, and $7 a day is pretty dang expensive," wrote another.

Amazon reviews of the snacks were pretty divided, with a score of 2.6 out of 5 stars. "PMS Bites are a great treat when I am craving something sweet," wrote a fan, while another who saw the "Shark Tank" episode said, "Didn't like the taste and felt no relief in symptoms. Waste of money."

Still, Mark Cuban had explicitly said that he thought Tania Green should focus online, and she was doing that. Positive customer reviews, motivational memes, and photos were frequently posted on its Instagram and Facebook feeds. There were occasional sales and deals for new or regular customers and Boston events where you could find PMS Bites. Despite it all, a final social media post on June 7, 2017, reminded customers that its "Shark Tank" episode was airing that night, and then PMS Bites disappeared.

She created her own marketing company

After closing PMS Bites' doors, Tania Green got busy doing other things. She began working at Healthworks Fitness Centers for Women, first as its marketing director and then as its chief marketing officer. She also started a GoFundMe to raise money for her Boston neighborhood to create a community garden at DeFilippo Park — it surpassed its $4000 goal.

Even before raising funds for the urban community garden, Green had started getting more involved with Boston's North End neighborhood and local government. In 2017, she became a councilwoman and chairwoman of public safety for the North End Waterfront Council. She also began serving as the council's Green Committee chairwoman in 2021.

In 2020, Green founded the marketing firm GreenT Media. The company provides various services, including brand management, social media strategy, catering, and location scouting. Although PMS Bites became one of the "Shark Tank" food inventions that didn't make it, at least she didn't give up her entrepreneurial dreams.