Here's What Happened To Coco Jack After Shark Tank

Normally eating food doesn't require a hammer and chisel. Such is not the case if the food you're trying to eat is a coconut. This fruit that is also a seed that is also a nut (via Science ABC) is also a huge hassle to eat. Alpha Foodie has several step-by-step instructions on how to properly cut through the rough husk, drain the coconut milk, and get to the flesh. All of them seem labor-intensive, and barely worth the hassle just for a classic piña colada recipe.

It was the deep pain and suffering caused by the conundrum of opening a coconut that led to the creation of Coco Jack. The goal of the company was to make a way to open up Thai coconuts quickly and easily (at least, more quickly and easily than hacking at them with a blade). It began its quest on Indie Go Go, where Shark Tank Blog notes that it raised almost $6,000. This allowed the company to create a prototype, make some sales, and appear on the show "Shark Tank" with the hope of getting more help to expand.

Coco Jack creator Dave Goodman appeared on Season 6, Episode 21 of "Shark Tank" and walked away with a deal from Mark Cuban. While that could have spelled success, it's hard to tell if it actually helped Coco Jack, or not.

Coco Jack seems to have succumbed to pretenders

When Dave Goodman went on "Shark Tank" representing his Coco Jack product, he asked for $125,000 in exchange for a 10% stake in his company. He immediately grabbed the interest of the sharks after he showed the traditional way of opening a Thai coconut. This involves chopping away at it in a display that made many of the shark's cringe. Goodman then showed how his product solved the problem (via Shark Tank Blog).

The overall response on the show was positive. A few of the sharks were able to use the product themselves and were soon sipping on the best brand of coconut water: the natural kind. However, they were hesitant to invest. Even though Goodman explained that he'd made sales of "$325,000 in nine months," they weren't impressed. Barbara Corcoran didn't think Goodman was organized, and said whenever she, "invested in an entrepreneur who wasn't organized ... they never delivered." Goodman eventually got Mark Cuban to agree to giving him $125,000 as debt that could convert to equity, according to Business2Community, which "Mr. Wonderful" Kevin O'Leary said was a risky proposition. 

Unfortunately, that's where the story ends. Shark Tank Blog reports Coco Jack's deal with Cuban never closed, and its website has gone dark and products are no longer available on Amazon. Worse, seeking out the product leads users to many other variations, which have flooded the market and may have forced Coco Jack back into the trees.