12 Best Alcohol Products Ever Pitched On Shark Tank

The hit series "Shark Tank" has given multiple companies the capital they need to bring unique, innovative products to life. The series features a panel of expert investors who listen to companies' presentations and potentially offer investment deals to help grow their businesses. The show gives entrepreneurs access to funding they might not be able to find through traditional means and helps small businesses gain a solid foundation, not to mention exposure. As a result, many companies have enjoyed lasting prosperity since their appearance on the show, establishing a loyal fan base in their industries and expanding into new markets.

Among the many companies featured, several have offered products catering to consumers who enjoy alcoholic beverages. These unique products run the gamut, from intriguing beer-cooling devices to new ways to preserve wine, and everything in between. Although some never really got off the ground, the best "Shark Tank" alcohol products have generated impressive sales nationwide and have led their respective companies to success. These products are available online and in brick-and-mortar stores around the U.S. and offer consumers new ways to enjoy their favorite drinks.

Even with all the wine options available these days, endless flavor combinations are still possible, and one "Shark Tank" presenter devised a way to tap into wine connoisseurs' creativity. In Season 8, an entrepreneur and master sommelier named Billy Dim pitched his idea for Blendtique, a wine company that allows consumers to create custom wine blends at home. According to Shark Tank Success, Dim received a somewhat lackluster response from some of the Sharks, but Lori Greiner was intrigued enough to make a deal with the entrepreneur. The article explains that the company had already enjoyed initial financial success before appearing in the series, and the business continued to grow afterward.

In 2018, the brand brokered a partnership with Celebrity Cruises, allowing travelers to participate in a wine blending course during their trip. For wine fans who won't be setting sail anytime soon, the company offers at-home blending kits and the ability to order fully customized wine complete with a consumer-designed label. Consumers can combine percentages of four types of red wine into a custom blend, design their label, and order up to sixty bottles of their signature creation. Furthermore, the brand's website offers the ability to schedule in-person and virtual wine-blending events.

Many people drink cold beverages such as beer on hot summer days, but what if beer coolers could serve another function? Enter the IcyBreeze, a revolutionary product introduced in Season 7. These coolers run on ice and keep a single person (and plenty of beer) comfortably cool for hours. A team of three entrepreneurs presented this invention to the Sharks, who were intrigued until they heard the asking price for the product: $349. This led the Sharks to drop out of negotiations one by one, and the original owners left without securing a deal. However, according to Shark Tank Recap, the business is still flourishing and under new ownership.

According to Sweetwater Reporter, the company entered into a five-year arrangement with Sweetwater Economic Development to support further growth. This agreement includes incentives to hire more staff to join the company's team of 32 people. The article also notes that IcyBreeze has experienced a 174% increase in sales each year since 2018. The company offers its traditional cooler, the more advanced IcyBreeze Platinum, and accessories and replacement parts for each. However, like many companies, IcyBreeze has suffered from some COVID-19 pandemic supply chain issues, which have limited its available inventory (via the company website).

Wine is an excellent addition to picnics and other outdoor meals, but bringing glassware can pose a challenge. Standard wine glasses can be too delicate to transport easily, and styrofoam or plastic cups detract from the magic of enjoying a glass of wine. One company, GoVerre, offered a solution to that issue in Season 8 of "Shark Tank." Two friends named Shannon Zappala and Regan Kelaher created the brand and had already experienced moderate success when they appeared on the show. The company specializes in stemless, durable wine glasses that are classier than disposable cups but more portable than traditional glasses. According to the GoVerre website, the glasses feature silicone sleeves that help protect the ultra-thick glass and make them easier to hold securely.

These glasses — and the charismatic leaders of the company — inspired competition between the Sharks, with Robert, Mark, and Lori eventually banding together to invest in a percentage of the business. As of 2023, the brand offers its original wine glasses, a line of champagne flutes, cocktail glasses, and even portable charcuterie plates. Customers can find all its products online or in dozens of retailers across the U.S. and Canada. In 2016, GoVerre even earned a nod from Oprah.com, which featured the brand's wine glasses in a list of innovative summer-ready products.

Beer flavor options have exploded recently, and one company presented an idea for crowdsourced flavors in Season 7. MobCraft brews beers based on the most popular user suggestions on their website. Beer lovers can vote for their favorite flavor ideas or submit their own. This company came to "Shark Tank" courtesy of its co-founder, Henry Schwartz, who came prepared with samples and sales figures. According to Shark Tank Blog, Mark Cuban was concerned that social media users could potentially vote for joke flavors that wouldn't perform well. Still, Schwartz squelched this concern by explaining the pre-order system used for voting. Ultimately, Schwartz was unsuccessful in securing a deal with any of the Sharks.

Although Schwartz may have left the series empty-handed, MobCraft has prospered since the episode aired. The company website lists two open taprooms, with two more on the way in 2023. The company's beers are also available at retail locations throughout the midwestern U.S. Unfortunately, the website's FAQ page notes that the brand is currently experiencing issues with shipping due to local ordinances, so beer-lovers in other parts of the country will have to wait to enjoy its unique offerings. However, Brewbound reported that the company had expanded distribution into Minnesota as of 2022, so it's clear that the brand is still growing.

Many beer drinkers love draft beer but don't always want to go to a bar or restaurant to enjoy it. On Season 8 of "Shark Tank," Philip Petracca and David McDonald presented their company, Fizzics, for the Sharks' approval. According to the company, its DraftPour uses sound waves to produce nitro-style draft beer. Consumers can use any style of canned or bottled beer with the system, which is said to improve the texture and flavor. On the show, the entrepreneurs served the investors beer from their innovative draft system and scored a two-way investment from Mark Cuban and Lori Greiner.

Although the company's appearance in the series was a success, the road to prosperity hasn't been smooth for Fizzics. In 2019, the company filed for Chapter 11 bankruptcy due to liquidity issues (via APP). However, the company reported that it successfully restructured just a year later, getting itself back on track. In addition to the DraftPour, the company also sells accessories such as a branded growler, beer glasses, and a DraftPour carrying case. Fans can also purchase branded apparel, including hats, t-shirts, and hoodies.

Even companies that don't land a deal frequently benefit from the exposure they receive on "Shark Tank," which can be enough to capture consumers' attention across the country. One prime example is Copa di Vino, a single-serve winemaker that got turned down not once but twice. Entrepreneur James Martin butt heads with the Sharks in Seasons 2 and 3 and couldn't secure a deal in either episode. Unfortunately, ABC reports that the winery owner's attitude rubbed the Sharks the wrong way in both episodes, even after his company achieved significant success between appearances. Although several were initially interested in investing, Martin refused to heed their advice in favor of following his own path.

However, Copa di Vino has done excellently, even without support from the Sharks. According to Newsfile Corp., the Splash Beverage Group acquired the company in 2021 with plans to expand the distribution of the brand's signature portable glass of wine. In 2022, Splash Beverage Group reported that the brand had expanded into Love's Travel Centers across Texas. Copa di Vino offers popular white and red wine varieties in a 12-pack on the company website and in stores nationwide. For a company that began as a small family-owned winery, it has made an impressive mark on the alcoholic beverage industry.