Trader Joe's Cinnamon Bun Inspired Joe-Joe's Are Giving Instagram Major Dunkaroos Vibes
With a recent surge in demand for nostalgic products like vinyl records, brands are attempting to cash in by appealing to the golden years for their key demos. Even Trader Joe's received praise when fans compared their new Trader Joe's Cinnamon Bun Inspired Joe-Joe's to the classic kid's dessert Dunkaroos. For people who grew up in the '90s, Dunkaroos were all the rave. The fun concept of dunking cookies into frosting struck the right sweet chord for many. The beloved treat came in various tasty flavors including chocolate cookies, vanilla frosting with rainbow sprinkles, and cinnamon-flavored cookies. And it's the latter flavor that has sparked comparisons with TJ's latest offering.
In a post on Instagram, we see two cinnamon sugar cookies encased with a hefty helping of creme on the box of cinnamon bun-inspired Joe-Joes. Even better, a box of treats was only $3.49. However, it was its taste and similarity to Dunkaroos that flooded the comment section.
The nostalgic taste of joy
Imagine biting into a tasty new food and realizing it reminded you of a childhood favorite. That happened to the commenter who stated, "These are so tasty. They actually remind me of dunkaroos from the 90s." This comment sparked a nice back and forth with someone finally connecting the dots to what perplexed them while eating the snack, stating, "THAT'S WHAT IT IS!"
But precisely what about the new cookies reminds people of Dunkaroos? One user succinctly described it by saying, "It's that cinnamon-Teddy-Graham-merta-frosting flavor! So nostalgic." From there, comments praising how sweet and tasty the cookies are flooded the comments. With folks saying, "I'm eating one right now!! Sooo good," to "Bought 3 boxes the other day. They are yummy!" Nothing like excellent word-of-mouth promotion.
Although Dunkaroos was briefly discontinued they have made a surprising return. So, if reading this made you miss Dunkaroos, you're in luck.