Why everyone is talking about Burger King's new breakfast menu item

If you're a vegetarian, sharing a meal at a fast food with friends can be a surefire way of going hungry, unless you're prepared to consume a meat-free bun stuffed with a few token greens, a tomato, and a pickle; plenty of french fries; and possibly an apple pie or ice cream for dessert.  

But Burger King seems keen to change that by adding a new Impossible meat item, and this time, it's to its morning lineup. The new addition to BK's breakfast menu is the Impossible Croissan'wich, which features a plant-based filling created by Impossible Foods, the folks who made plant-based patties look less like impostors and more like the real thing. 

Burger King sure knows how to talk up its latest Impossible offer, which it describes in its press release as a Croissan'wich that "features a toasted flaky croissant, fluffy eggs, melted American cheese and a seasoned sausage made from plants from Impossible Foods" (via People). 

The sandwich is being launched across the country after it was trialed in selected markets across the country earlier this year.

Burger King's decision to add plant-based food has helped sales

The new Impossible Croissan'wich comes just a few months after Burger King decided to offer a meat-free, plant-based alternative to its iconic Whopper. BK says the menu change made it the first coast-to-coast quick-service restaurant to serve Impossible Food's plant-based patty, and they're hoping the meat-free additions will not only bring in more customers, it will also lift sales at its restaurants, which have been badly hit by the coronavirus pandemic. The addition of the Impossible sausage is also being seen as a chance to move beyond beef and possibly into spaces currently occupied by pork and chicken products (via USA Today). 

If you're hankering to give the Impossible Croissan'wich a try, bear in mind that it has 491 calories, 29 grams of fat, 35 grams of carbs, and 21 grams of protein (via Fast Food Nutrition). A regular Croissan'wich has 480 calories,32 grams of fat, 25 grams of carbs, and 18 grams of protein (via Burger King). Those stats may bother a meat-eater looking to try something new, but they won't bother a vegetarian looking to enjoy a treat that he or she probably hasn't had for a while.

For now at least, the Impossible Croissan'wich is available nationwide, at selected outlets, and for a limited time, so if this breakfast sandwich sounds appealing, now's the time to grab one.