The Untold Truth Of Kid Cuisine

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In 1954, Gilbert C. and W. Clarke Swanson revolutionized the possibilities of mealtimes by creating the world's first frozen meals, Swanson's TV Dinners (via How Stuff Works). Though frozen foods had been sold for decades prior, never had the public been able to microwave an entire meal. In its first year, Swanson sold over 10 million frozen dinners, making food quicker and easier to make than ever before.

About 40 years later, some other food industry employees in decision-making positions decided that frozen meals shouldn't be reserved for adults. Instead, children needed their own version, and one replete with shaped chicken nuggets and sprinkled brownies. And thus Kid Cuisine was born.

Okay, we're not sure that Kid Cuisine's inception went down exactly like that, but since the 1990s, we've had these frozen meals for kids at our disposal, and if you grew up in the '90s, '00s, or '10s, you might have had one a time or two. So if you've ever wondered what else there is to know about this beloved brand, you've come to the right place. This is the untold truth of Kid Cuisine.

Nobody's going to mistake Kid Cuisine for health food, and Eat This, Not That! mentions that there are more health-conscious children's frozen food options available such as Yummy Spoonfuls and Kidfresh. Still, you could do a lot worse when it comes to feeding your kids (or yourself, if you're still a sucker for paint-your-own mini pizzas). As Kid Cuisine's website points out, many of their meals feature "full servings of vegetables." Most of which are corn, yeah, and the rest of which appear to be tater tots, but still, that's more variety than you get in a plateful of pizza rolls.

An NBC News article called out one Kid Cuisine meal as the worst kids' packaged lunch in America (though it's unclear as to why they designated it as lunch instead of dinner). The All-American Fried Chicken, they said, came in at 470 calories, 20 grams of fat, and 710 milligrams of sodium. As an alternative, they suggested the Constructor Beef Patty Sandwich with 350 calories, 9 grams fat, and 480 milligrams of sodium. While both of those items appear to be discontinued, it seems like the worst of the current lineup would be the Mini Corn Dogs, with 490 calories, 17 grams of fat, and 780 milligrams of sodium, while the best of the bunch might be the Spaghetti with Mini Meatballs, coming in at 400 calories, 12 grams of fat, and 530 milligrams of sodium.

For those of you who have vivid memories of Kid Cuisine, you'll remember its penguin mascot. And if you have a really good memory, you might even recall that Kid Cuisine has had multiple mascots over its lifetime.

At one time, Kid Cuisine had two mascots: a polar bear named The Chef and a penguin named BJ. The team didn't survive, though, and Kid Cuisine replaced the duo with a singular mascot — an updated version of its penguin. Kid Cuisine switched from a penguin with a backward hat and a skateboard to one that looks a little more computer-animated and foregoes clothing. This penguin goes by KC, which is short for Kid Cuisine.

KC has been the mascot for years now, and he describes himself as "playful" and "curious," which he attributes to wearing many hats. KC is a fun-loving penguin who doesn't "like for the fun to stop — even at mealtime," he tells us on Kid Cuisine's website and adds that it's important for him to keep the fun "going by giving kids their favorite foods in real meals that are still really fun."

We all know by now that a select few parent companies own nearly every brand in circulation, including food (via Good). Kellogg's owns Keebler and Kashi. Coca-Cola owns Dasani and Minute Maid. ConAgra owns Kid Cuisine.

This isn't necessarily a bad thing, though. ConAgra knows what it's doing regarding frozen food, which is positive considering Kid Cuisine is a frozen food brand. ConAgra is also responsible for Healthy Choice, Marie Callender's, and Birds Eye, all of which are known for their frozen foods, whether pot pies or bags of vegetables. Some of ConAgra's other brands that don't sell frozen foods include Vlasic, boom Chicka pop, Orville Redenbacher's, and Pam, among others.

The CEO of ConAgra, Sean Connolly, has a long history of working for food brands, according to his website biography. But, judging by the success of ConAgra's multiple subsidiaries, the man must know what he's doing.

Once again, marketing is everything, and ConAgra knows that. As a successful conglomerate that peddles loads of foods to grocery buyers across the nation, it knows how to get the public to purchase its products, including Kid Cuisine.

Though at a reduced scale, Kiid Cuisine is still in business, and it has to be partially thanks to marketing, like its 2005 effort to brand this product as "part of a child's balanced diet." This ploy came with unveiling two brand new Kid Cuisine meals — the Pop Star Popcorn Chicken and Dip & Dunk Cheese Pizza strips.

The company issued a 2005 press release sharing some of the nutrients in the food such as calcium and vitamin C. "Each Kid Cuisine meal offers a variety of nutritional benefits, and with its great taste and built-in fun, children naturally love to eat it," a former Kid Cuisine employee said.

Though it's marketed as nutritious, its actual nutritional value is up for debate. Per its nutrition label (via Stop & Shop), its chicken nuggets contain high amounts of fat, sodium, and sugar.

Brands in the '90s and '00s loved to collaborate with cartoons, especially when advertising products on Nickelodeon, which Kid Cuisine did. Kid Cuisine teamed up with the most popular children's television show of all time, per Guinness World Records, "SpongeBob SquarePants." If you're unfamiliar with the show, you might be living under a rock (perhaps Patrick's rock).

"SpongeBob" is a cartoon about a lovable little sponge living in the ocean town of Bikini Bottom. SpongeBob works as a fry cook, so he knows his food, and when he endorsed Kid Cuisine and let chicken nuggets be made in his and his friend Patrick's likeness, children were undoubtedly intrigued.

The commercial (via YouTube) featured Kid Cuisine mascot KC swimming, yes swimming, in someone's kitchen after shimmying out of a kitchen sink, telling kids, "Kid Cuisine and best friends go together like a penguin and water." The campaign was a wise idea. According to ABC News, Yale University found that kids prefer food marketed with cartoons. If you're struggling to get your children to eat, buy them something with SpongeBob on the box.