Who Makes Aldi's Barissimo Coffee?
Coffee can be a fickle product. Droughts, floods, or extreme temperatures can reduce harvests in major coffee-producing countries such as Vietnam and Brazil. With extreme weather becoming more frequent, the price of a morning cup of joe in the United States can jump suddenly, and it's a change that is felt in the wallets of coffee lovers. Lucky for budget-minded coffee drinkers, Aldi carries a wide range of ground and whole bean products, not to mention bottled cold brews, instant coffee, and espresso capsules — all of which provide a reliable cup at an affordable price. Among them is Barissimo coffee, Aldi's private-label coffee brand, which is primarily produced by the German coffee-roasting company NewCoffee.
The story of NewCoffee has run somewhat parallel to the history of Aldi itself. After brothers Karl and Theo Albrecht divided their family grocery business into Aldi Süd (Aldi South) and Aldi Nord (Aldi North) in 1961. Aldi Süd established coffee-roasting operations to supply its stores directly, first in the German city of Mülheim an der Ruhr and later in Ketsch, Germany. Decades later, in 2017, Aldi Süd consolidated these two operations under a new subsidiary called NewCoffee. Today, NewCoffee supplies products, such as Barissimo, in Aldi stores worldwide, and its roasteries produce over 35,000 metric tons of coffee per year.
Where does NewCoffee source its beans from?
NewCoffee operates out of Germany, but Central Europe's climate is poorly suited to growing coffee beans. Instead, the company sources raw beans from suppliers in coffee-growing regions around the world, including Brazil, Vietnam, Honduras, Peru, Tanzania, Kenya, and Colombia. Aldi has placed particular emphasis on responsible sourcing and stronger environmental and labor standards throughout its coffee supply chain. Both Aldi and NewCoffee continue to build relationships with coffee farmers worldwide. Maintaining these relationships is crucial to a reliable long-term coffee supply and can also keep prices consistent at the customer level.
While the beans are sourced from a variety of locations, the fact that all Barissimo products are roasted at NewCoffee facilities helps ensure consistency of quality. If you like the flavor of Barissimo coffee, there are an abundance of ways to get your fix. For ground coffee, Barissimo offers an assortment of roasts (the difference between light, medium, and dark roast is more than just taste). One that stands out amongst reviewers is the Adventure Blend, a medium roast that is great for households that brew pots of coffee daily. Coffee-drinkers on the move might gravitate toward Barissimo's bottled cold brew or Madagascar vanilla cold brew concentrate. For more seasonally inclined palates, Aldi fans love Barissimo's "Flavors of Fall" collection, which includes 12 coffee pods in autumn flavors for just $6.99.