Busch Light Just Announced A Surprising New Flavor
Fruity beers were once considered to be somewhat suspect by beer snobs. But hey, guess what? Interesting drinks are all the rage. After all, White Claw and other hard seltzers, all of which are fruit-flavored, are immensely popular. If fruit-flavored seltzer is okay, why not fruit-flavored beers, as well? Macro brews like Shock Top have long been successful with these, and even craft breweries such as Ballast Point, better known for their bitter IPAs, have released lighter, fruitier beers.
One brand that has long been a holdout when it comes to fruit flavors, or any flavors, for that matter, is Busch Light. In fact, according to Michigan Live, in all 65 years of their history, never have they ever released a beer that was flavored like anything other than, well, beer. Well, all that just changed this week, as they unveiled their latest offering: Busch Light Apple.
Why apple beer?
Apple beer may not be one of the more common flavors, certainly not when compared to any fruit in the citrus family. Lemon and lime beers are probably available in just about any liquor store. It's actually not that unusual a pick, though, when you consider that apple is the dominant flavor in nearly all hard ciders, a type of beverage that's a close cousin to beer, and has been gaining in popularity ever since Angry Orchard became a thing.
Anheuser-Busch didn't come right out and say they're going after cider drinkers in search of a lower-calorie alternative, although this could well be a target audience for them, since ciders tend to be high in sugar. Instead, in a statement released to Michigan Live, Daniel Blake, the company's VP of Value Brands, said, "We tested this flavor and knew immediately that our fans would love the crisp, refreshing taste."
Where and when Busch Light Apple will be available
While Busch Light Apple should be on store shelves now, it's unknown exactly how long it is going to last. As Blake told Michigan Live, "With this limited-time run we know [our fans will] be moving quickly to try it before it's out of the market," and the new brand itself tweeted, "Who knew a beer so cold could be this [hot]? Get your #BuschLightApple before they're gone."
Even if you're quick off the mark, you still might not be able to find this new product at your local liquor store. This limited release is only going to be available in 22 states: Arkansas, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, New York, North Dakota, Ohio, Oklahoma, Pennsylvania, South Dakota, Texas, Utah, Virginia, West Virginia, and Wisconsin. If you live in one of these states, though, you should be able to get it in 12, 24, and 30 packs of 12-ounce cans. No six packs, though some states will have 16-ounce singles.