6 Appliance Brands Owned By GE

When choosing new appliances for your home, brand names can make all the difference. It means years of history, quality, and reputation backing them, so you feel more comfortable spending your hard-earned money on appliances that oftentimes run you at least four figures. Enter General Electric Appliances, better known as GE, a major U.S. kitchen appliance brand that's now owned by a Chinese company. Long before it became a staple in the household appliance industry, the conglomerate's story began. In 1892, a series of mergers involving the Thomas-Houston Electric Company and companies owned by inventor businessman Thomas Alva Edison resulted in the incorporation of what's now known as GE.  

Over the decades, GE has gone on to establish or acquire a handful of appliance brands that most consumers don't even realize GE owns. That includes brands like Haier Appliances, Monogram, Café, Hotpoint, Bodewell, and SmartHQ. But each brand has its own purpose and market. From Hotpoint's old-school aesthetic combined with affordability and efficiency to Monogram's high-end luxury look and prices, each of GE's brands caters to a range of consumer budgets and tastes.

Under GE's umbrella is Haier Appliances, a brand geared toward furnishing smaller spaces. Or as it puts it, "Appliances designed for city living" —  because when you're in an NYC studio, a bulky fridge just isn't an option.

The brand focuses on two main components: kitchen and air. In the kitchen section are refrigerators, beverage centers, and dishwashers. Some consumer favorites include a 14.5-cubic-foot, four-door refrigerator that retails for $1,799 and has a 4.3-star out of 5 rating. In the reviews, one user said, "I hit the jackpot," while another explained, "Just the right size for our rv. Really excellent use of space in this refrigerator." Another kitchen favorite is its 24-inch, 1.4-cubic-foot over-the-range microwave oven. For just under $500, consumers rate it a 4.4 for its sleek design and straightforward performance.

As for the air component, the brand offers central heating/cooling, ductless heating/cooling, and room air for a variety of options depending on your home's needs. One of its highest-rated air products is the Haier 7,200-BTU SACC portable air conditioner for medium rooms. For $379, users say it's easy to install, efficient at cooling down rooms, and compact.

On the other end of the spectrum is Monogram, GE's luxury appliance brand, anchored in three core values: materials, performance, and ownership. Monogram aims to provide consumers with superior appliances. Premium touches include special door mechanisms for one-touch operation, high-end materials like sapphire glass, and precision-engineered metal components.

Monogram produces luxury cooking, cleaning, and refrigeration appliances — which also come with luxury price tags. For one, the Monogram built-in microwave starts at $1,000, which is just the tip of the iceberg. Its Monogram 48-inch built-in side-by-side refrigerator with a water and ice dispenser starts at $14,000; however, it does have a number of features that soften the blow of a five-figure price tag. The fridge includes climate-controlled compartments, SmartHQ Wi-Fi, LED lighting, a deli drawer, and a water filter. For homeowners seeking a luxury upgrade to what could be their forever home, Monogram's award-winning appliance designs feel like the ideal fit.

Café appliances teeter on the line between practicality and a Pinterest board. Its chic catalog begins with major appliances like wall ovens, cooktops, microwaves, refrigerators, and dishwashers. It also includes countertop ovens, toasters, and coffee makers so you can be your own barista. If the wide range of appliances weren't enough, you can also choose the finishes of your appliances, like a matte white, stainless steel, or platinum glass — see why we called it a Pinterest board?

However, much like Monogram, the brand caters to consumers looking for a more luxurious aesthetic, hence the hefty price tags. While the toasters fall on the lower end of the price scale at $100, major appliances like the Café 36-inch panel-ready integrated French-door refrigerator cost over $10,000 — and the fridge panels and handles aren't even included. Not to mention, actor Kate Hudson's campaign with the brand added celebrity influence, putting more eyes on it and making Café one of the most overpriced kitchen appliance brands.

After going through GE's more luxurious aesthetics, Hotpoint feels like a stark contrast. Founded over 100 years ago by Earl Richardson and George A. Hughes, Hotpoint became a trailblazer in home appliances, introducing the electric iron and electric range before merging with GE in 1918. After merging, they continued to produce appliances that made everyday chores easier. From the first all-white, fully enameled range in 1924 to the first 90-day satisfaction guarantee proposed in 1961 and the first washing machine produced in 1965, the brand's innovations have spanned decades.

As of 2026, Hotpoint is still going strong with a lineup including freezers/refrigerators, cooking products, dishwashers, washers/dryers, air conditioners, and ductless systems. The brand prides itself on building appliances to "work as hard as you" — and this time, you don't have to work tirelessly to be able to afford it. Unlike some of the other brands on this list, Hotpoint curates models with more reasonable prices, with items ranging from $319 for a microwave oven to $1,049 for a gas stove.

Alongside GE's lengthy lineup of appliance brands, Bodewell, formerly known as GE Factory Service, is GE's dedicated customer service brand. The brand prioritizes customer support with a wide range of services, including a one-year warranty on replacement parts specifically made for GE appliances and affordable pricing. Bodewell's commitment to servicing GE's appliances has paid off. GE has been ranked No. 1 by J.D. Power for appliance service and satisfaction.

However, customers have taken to online forums to discuss their experiences with the brand, which seem to be hit or miss. "Bodewell anecdotally has a reputation as being trick or treat...We hear horror stories from customers about rude, presumptuous techs ready to blame the customer for user error before they walk in the door," one Reddit user wrote. However, another user who had preconceived notions of the service said, "I understand bodewell has hate as I was fearing calling and debating just doing myself. He was very helpful and explained the process and even ran test after replacing certain parts to see if we could save money and maybe a single part was going bad."

Remember the 1999 Disney Channel film "Smart House"? Well, GE's SmartHQ makes that a reality, and no roundup of GE brands would be complete without mentioning it. Like Bodewell, it doesn't make appliances directly. Instead, SmartHQ is a home platform and mobile app that allows you to monitor your GE Profile appliances from a central hub, giving your kitchen a serious upgrade. GE Profile appliances combine sleek, modern designs with Wi-Fi, voice control, and advanced sensors.

Of course, this upgrade in usability also comes with an upgrade in price. Appliance prices range from $249 for the GE Profile Opal 1.0 nugget ice maker with a side tank to $10,646 for the GE Profile 48-inch built-in side-by-side refrigerator with a water and ice dispenser. Although the $8 GE Profile Opal plastic scoop is a bargain.