Here's Why Cape Cod Just Brought Back Its Pink Chips

October is Breast Cancer Awareness Month, and Cape Cod Chips is supporting the cause for the fourth year in a row. Cape Cod is reintroducing its special Pink Himalayan Salt and Red Wine Vinegar potato chip (via MassLive). A 6.5-ounce bag sells for a suggested price of $3.79, and 5 percent of proceeds benefit the Susan F. Smith Center for Women's Cancers at Dana-Farber Cancer Institute, which has locations in Massachusetts and New Hampshire.

The potato chip is even a little pink in color, according to a statement from Cape Cod Chips. "The elevated flavor brings together the tangy notes of red wine vinegar and savory Pink Himalayan Salt to create the mouthwatering limited-batch flavor with a unique pink tint," the statement said. The special flavor is available nationwide, only in October. Cape Cod Chips, with a factory in Hyannis, Massachusetts, also celebrated 40 years of business this year (via MassLive). The brand, now part of Campbell Soup Company, makes 1.1 million bags of chips a year in flavors that include Barbecue, Sour Cream & Onion, and Sweet & Spicy Jalapeño.

Ocean Spray and Bubly also support breast cancer research

Other brands are thinking pink this month, offering special products to support breast cancer research. Taste of Home compiled a list one year ago, and we checked online to make sure certain products were still available. Chocolates4Charities offers a white-chocolate drink mix in pink – no artificial colors! – to support the Stefanie Spielman Fund for breast cancer research. Then there's Wicked Good Salt by Lesley Elizabeth, Inc. A portion of the sales goes to the Karmanos Cancer Institute of Detroit. The seasoning mixture isn't pink but sounds tasty with garlic, onion, black pepper, ginger, and Italian seasonings.

Bigger companies are getting involved, too. Ocean Spray offers its pink cranberry juice cocktail to benefit the National Breast Cancer Foundation. This limited-edition flavor appears to be a big hit with Ocean Spray customers based on the reviews. Bubly sparkling water, made by PepsiCo, is using its grapefruit flavor to promote breast cancer awareness and support Susan G. Komen. PepsiCo is donating $100,000 to the breast cancer organization, no matter how much Bubly it sells.