What you need to know about Heinz's limited-edition 'Tomato Blood' ketchup

Halloween is nearly here, and if you're looking to add spooky elements to your kitchen, there's a new release about to drop that's guaranteed to make you sit up and take notice. Heinz, according to Delish, is all set to launch a limited number of "Tomato Blood" ketchup bottles. The packaging is fresh and fits the season's theme perfectly. According to Heinz's Instagram page, the "Tomato Blood" ketchup takes things up a notch by glowing in the dark. The post's witty caption reads, "This Halloween, we're going as ourselves."

As per Heinz's official press release, the brand wants to help its customers feel excited about the festivities amid the pandemic. "Families have had to navigate a lot this year, and Halloween is no exception," Shelly Hayden, brand manager, Heinz Ketchup, explained. She added that the brand wants to give families a fun way to enjoy Halloween, even if the celebrations seem a little different this year.

If you're wondering what you should be doing to get your hands on the limited-edition ketchup bottle, we've got you covered. Read on for all the details. Hint: There is a social media challenge involved.

How to get Heinz's 'Tomato Blood' ketchup

So, what does a ketchup enthusiast need to do get their hands on Heinz's "Tomato Blood" ketchup bottle with its spooky packaging? As Delish explains, it's a simple TikTok challenge and entering the contest is rather straightforward. Fans need to come up with a Halloween special transformation video on TikTok that features a bottle of Heinz ketchup and use the hashtags #HeinzHalloween and #Sweepstakes in their captions. Following the creation of their video, participants need to log onto HeinzHalloween.com and type in the required details from their video. This is your chance to be as creative as you possibly can with a scary costume during spooky season and get your hands on a limited-edition ketchup bottle.

The company will give away 570 bottles to participants, with the ketchup being sent to winners in November. You have limited time to submit your entry, by the way. The contest closes on October 31, 11:59 pm, CDT. Well, you know what you've got to do. Good luck!