PBR's Mini Pretzel Brats Have Sam's Club Shoppers Talking For The Wrong Reason
Pabst Blue Ribbon recently partnered with Distinctive Food's Chicago Deli brand to release what was supposed to be a beer-friendly snack, perfect for tailgating — the Heat 'n Eat Pabst Blue Ribbon Mini Pretzel Wrapped Beer Brats (via Food Business News). These frozen snacks, which retail for $9 to $10 per 20-oz pack, are available at some Sam's Club locations. Here's the catch — they're apparently awful.
One Sam's Club customer posted the brats that in their bag were totally covered in what seemed to be mold, but even customers who were spared the spoiled product had pretty bad experiences with them.
"These are terrible. We actually threw them away," reviewed one dissatisfied customer. Another wrote, "They were horrible! The so called beer brats had a very strong liquid smoke flavor that overpowered everything else we ate. The pretzel part was tough and dry. We were very disappointed and except for the five or six consumed the entire bag went in the trash. Our dogs would not even eat these things!"
Not quite as advertised
"Our partnership with Pabst Brewing gave us the opportunity to capitalize on our wrapped-protein expertise to create a truly unique snacking and entertaining product using Pabst Blue Ribbon Beer to create a fun twist on the classic Pigs-in-a-Blanket appetizer," Josh Harris, the president and founder of Distinctive Foods, said when the product was first released (via Snack Food & Wholesale Bakery). They're definitely unique, and you could even argue that they're a twist on the classic, but these brats are far from fun, and they definitely aren't a sign of the company's so-called expertise. "The product is a tailgater's dream for home consumption," Harris later added, according to Food Business News. It appears not so much.
It's been a big year for Pabst Blue Ribbon — you may remember earlier, when the company debuted their Pabst Blue Ribbon Hard Tea Peach, Pabst Labs Original Lemon flavor of Cannabis-Infused Non-Alcoholic Seltzer, and the Pabst Blue Ribbon Hard Coffee. So while you're steering clear of PBR food products, you've still got plenty of drinks to choose from.