The Dirty Truth Behind Domino's Pizza Tracker

As one of America's most prominent pizza chains, Domino's has built quite a legacy over the years. They have their share of delightful and disappointing pizzas and irresistible desserts that are incredibly overlooked. Like any fast food juggernaut, they're also fond of experimenting with new ways to optimize your ordering and eating experience. One of their handy inventions is the Pizza Tracker. The app that follows your pizza's journey from the preparation stage to the moment your doorbell rings is an incredibly nifty piece of technology for the pizza-minded, but as The Wall Street Journal (via Fox News) tells us, several people have insinuated that the tracker comes with a peculiar extra topping of lies.

In 2017, reports of the Pizza Tracker app's faults started coming out. Some customers were pointing out that the tracker's reported delivery times didn't sync with the actual ones, and even more worryingly, it got the delivery person wrong. As such, there have been plenty of whispers that the Pizza Tracker app is merely one of the ways fast food restaurants cheat customers. Let's take a look at the dirty truth behind Domino's pizza tracker.

Smoke and mirrors, or human errors?

According to folks who have reported delivery experiences that differ from the Pizza Tracker's information, the app can't be trusted. Some even think it's simply an automated timer that doesn't reflect reality in any way. 

Domino's has adamantly denied that anything iffy is taking place. "Pizza Tracker is real and is based on actual store operations," company spokesperson Jenny Fouracre-Petko stated, and also gave an explanation for the tracker's occasional mistakes. "The issue is that it does require some human interaction and sometimes humans make mistakes. We are sorry about those instances, and we will always work to correct those operational issues. Those instances are notable because they are unusual. The vast majority of the time Pizza Tracker works as designed."

Huffington Post agrees the tracker is indeed a legitimate app, and that the faults come from the people using the app. However, their article points out that things are not as simple as they seem. The tracker is timed according to the corporation's standards and collects data for rating the Domino's locations. However, it reportedly doesn't take into account the practical fact that some delivery areas and times are simply more challenging than others, and there's not always enough drivers available. As such, some locations and drivers feel the need to game the system with some pretty creative timer marking. Otherwise, the app's data could negatively impact the location's rating within the company. Talk about a Catch-22 in a handy app form.