Topo Chico Has Good News For Fans Of Its Hard Seltzers
Move over White Claw, Topo Chico hard seltzers have an official launch date, according to Delish. Starting on March 29th, the highly anticipated Topo Chico hard seltzers will be available in nine states and six metro areas, as reported by Molson Coors. If you don't live in Texas, Colorado, Oklahoma, California, New Mexico, Arizona, Oregon, Georgia, or Florida, it might be time for a spring break road trip to grab a 12-pack. While Coca-Cola had previously announced the Latin American launch of the Topo Chico Hard Seltzer last year, this month is the first opportunity for U.S. consumers to get that highly anticipated first sip.
According to the brand, Topo Chico hard seltzer will be available in four flavors: Tangy Lemon Lime, Strawberry Guava, Exotic Pineapple, and Tropical Mango. There will be a 12-pack variety pack as well as 24 oz. and 16 oz. single cans. While there are many hard seltzers on the market, Topo Chico's offering will include "the same vibrant bubbles and minerals as their sparkling waters" plus two grams of sugar and a 4.7 alcohol by volume, per Delish. As Forbes reported that "hard seltzer sales are projected to reach $30 billion by 2025," these unique flavors could be a way to set a brand apart in the sea of sameness. Instead of the berry and citrus flavors that crowd the shelf, strawberry guava seems to drive hard seltzer in a new flavor direction.
Why are people obsessed with Topo Chico?
This new hard seltzer line comes at a time when Topo Chico has achieved something of a cult following (via Smith). For 125 years, Topo Chico and its legendary backstory have been a staple in Mexico (via Topo Chico). When Coca-Cola began to distribute the sparkling mineral water in 2017, more people began to discover the extra bubbly beverage that's sourced from a limestone spring in northeastern Mexico, according to Bloomberg. As AllRecipes shared its seven reasons why everyone should open a bottle, it seems that taste is a strong factor. Whether it is the minerality or the uniqueness of the beverage, many people purposefully seek out that glass bottle with the yellow label.
According to Aztec legend, Topo Chico's revitalizing powers once cured an ailing princess. While that's certainly interesting lore, the minerality of this sparkling water could be the real secret appeal. Wide Open Eats purports that the "healthy minerals including sodium, magnesium, calcium, potassium, and manganese" can make this beverage a great option. Whether or not drinking a bottle will help your hangover remains to be seen. Still, a tasty beverage that hydrates seems like a reason to twist off the cap. While the Topo Chico legend says that the princess left "optimistic, strong, happy, and refreshed" after drinking the sacred waters, one sip of this beverage could change the sparkling water choice — and now, the hard seltzer choice — in your refrigerator.