French's Yellow Mustard-Flavored Hot Dog Buns Are Turning Heads
On any given day at the ballpark or a backyard barbeque, mustard often plays second fiddle to its condiment cousin, ketchup. But for one day a year the sunny condiment gets its moment in the spotlight. National Mustard Day — which falls each year on the first Saturday in August — is an annual celebration of everything mustard, and nobody celebrates this yellow-tinted holiday quite like French's.
French's, which made its worldwide debut at the 1904 World's Fair (per Gear Patrol), has since become the king of the tangy condiment, selling around 125 million bottles of the golden stuff per year, according to the Wall Street Journal. To celebrate this year's National Mustard Day on August 7, the company has announced a new limited-edition creation that is sure to be the buzz of mustard enthusiasts everywhere: French's Mustard Buns.
In a press release, the condiment company shared that it has joined forces with Piantedosi Baking Company, a century-old New England-based wholesale bakery, to bring the mustard-infused bun to life. French's Classic Yellow Mustard is baked right into the bread for a final product that is "golden in color, soft in texture, with a distinct, yet subtle tang that doesn't overpower."
The unique buns are the latest in a line of eye-catching National Mustard Day inventions from the brand. "Year after year, we look forward to raising the French's flag in celebration of National Mustard Day, by introducing exciting new ways to enjoy the bright, tangy taste of mustard," says Jill Pratt, Chief Marketing Excellence Officer for the company. Some of French's past zany creations in honor of the holiday have included a semi-tart mustard beer and mustard ice cream served with a pretzel cookie for a sweet-and-savory sandwich construction.
Where to try French's Mustard Buns this National Mustard Day
According to Carmine Piantedosi, the owner and 4th generation operations manager of Piantedosi Baking Company, the bakery "jumped at the chance to collaborate" with French's on this quirky product. "Mixing the bold flavor of their Classic Yellow Mustard and our innovative baking process, we developed a truly unique bread formula for National Mustard Day," he said.
For the chance to taste these special-edition buns, mustard fans will have to visit a select lineup of locations across the country. On August 7, hot dog cart pop ups at The Hot Dog King (outside of The Metropolitan Museum of Art in New York, NY), The Lodge (in Chicago, IL), and Pier Burger (on the pier in Santa Monica, CA) will be serving free hot dogs in French's Mustard Buns while supplies last, beginning at 12 pm local time in each market.
Lucky ballpark visitors on August 7 will also have a chance to get a taste of the unique buns at select stadium concession stands. They will be available with the purchase of a hot dog at Yankee Stadium (concession stand 110 during the 1:05 pm game) and at Camden Yards in Baltimore (Camden Franks Concession on the lower level during the 7:05 pm game).
Those who aren't able to snag one of the treats on the actual National Mustard Day will have one more opportunity August 14 at The Best Sausage Company outside of Fenway Park in Boston. The free hot dog cart pop-up will begin serving free hot dogs beginning at 12 pm local time, while supplies last.
And, if you're unable to make any of the pop-ups but are still dying to try a tangy, mustard-infused bread, French's has you covered with recipes for Mustard Beer Bread and Mustard Challah Bread, available on their website.