Here's How Shark Tank's BEERMKR Is Really Doing

The buzzy home brewing device BEERMKR made a splash in the beer world when it appeared on the popular television show "Shark Tank" earlier this year. So, how has the hops-centric company fared since its appearance on the national stage?

The Boulder, Colorado-based company was founded by friends Aaron Walls and Matt Goff, who bonded over a love of brewing and beer experimentation during their college days at Cornell University. The duo joined forces to create a home brewing system called BrewJacket — which was renamed BEERMKR — that made its debut at the Great American Beer Festival in Denver and went on to launch a successful Kickstarter campaign that received nearly $400,000 in funding by 1,000 backers (via The Cinemaholic).

The device, which was described by a co-founder as a "smaller, cleaner, and basically idiot-proof" method for home brewing, is a countertop automated beer brewing machine that is "easy enough for a first time brewer, and also fully customizable for seasoned pros," according to the company. 

Working in tandem with a BEERMKR smartphone app, which alerts the user to when the beer is ready to be removed from the machine, the BEERMKR is able to produce about a 12-pack of beer in three to seven days, requiring little effort or interference on the human's end. The company also sells pre-made beer kits, called MKRKITs, complete with all the ingredients necessary to create a variety of beers.

BEERMKR got a big break on ABC's Shark Tank

The creators of BEERMKR got an opportunity to present their product on a grander scale during an appearance on ABC's hit show "Shark Tank" in May 2021. The entrepreneurs offered the lineup of sharks the chance to taste some of their BEERMKR-brewed beers, and an opportunity to invest in the growing company. 

Despite being offered a deal by Kevin O'Leary (a.k.a. Mr. Wonderful), which included a 9% interest on the money invested, BEERMKR opted to turn down the deal and leave without an investment from any of the sharks. In a post on the company's blog, Walls explained the justification for turning down the deal. "Having that sort of debt service sitting on our balance sheet just isn't healthy for a company of our size," he said.

While the BEERMKR entrepreneurs didn't leave with a deal, they did get the opportunity to introduce the product to millions of potential customers, paving the way for future beer-fueled success. Now, the company is eyeing a new round of investments that will allow BEERMKR to continue to grow. According to The Cinemaholic, the makers of BEERMKR have already sold 1,000 units and have begun a fundraising campaign on Start Engine, which has brought in over $300,000 in funds for an $18 million valuation.

Following their "Shark Tank" appearance, the company has been featured in a variety of news outlets and recently won a prestigious award. In a press release, BEERMKR shared the news that it had won gold at the National Homebrew Competition, which they refer to as the "Olympics of homebrewing." The company beat out 164 entrants to take home first prize at the competition.

The BEERMKR machine is currently available for purchase on the company's website as well as on Amazon.