Jollibee's New Chicken Sandwich Features This Umami-Packed Spread
Though Popeyes recently attempted to end the chicken sandwich wars with its "We Come in Piece, 8 Piece" donation campaign, it seems as though a ceasefire hasn't taken effect quite yet. Eat This, Not That reports that starting September 14, Philippines-based fast-food chain Jollibee is rolling out its version of the famed chicken sandwich in locations across the U.S. and Canada. Considering Jollibee is well-known for ChickenJoy fried chicken buckets, the decision to add the chicken sandwich to the menu makes perfect sense.
Though chicken sandwich aficionados could argue that Jollibee is a little too late to the game, the restaurant has a secret weapon: umami. While other fast-food chains' chicken sandwiches use either mayo or spicy mayo, Jollibee's uses umami mayo. If you're not familiar with umami, it's the fifth magical flavor profile that goes beyond salty, sweet, sour, or bitter. That means that Jollibee's chicken sandwich must be delicious — it's literally backed by food science.
You can get the Jollibee chicken sandwich free for a limited time
You can't go wrong with a free chicken sandwich. For that price alone, Jollibee's may have just won the chicken sandwich war. The fast-food chain is so confident in their umami-packed chicken sandwich that they're celebrating an early victory by offering it to customers free of charge, and there's no catch or order minimum (via Thrillist). Simply head on over to the website of Jollibee's dedicated chicken sandwich attorney-at-law, Chris P. Poultry, and enter your email to receive a coupon code that can be redeemed in-store or online.
The chicken sandwich comes in your choice of original or spicy, the latter of which uses sriracha mayo instead of umami mayo and is topped with fresh jalapeños. Without the Chris P. Poultry coupon, both varieties of the chicken sandwich are available for $3.99, and can be upgraded with lettuce and tomatoes for $4.99.