Elf On The Shelf Cereal Is Back, But Its Chocolaty New Flavor Is Only Available At Walmart

The holiday season just wouldn't feel complete without an appearance from the Elf on the Shelf. This iconic character first made its appearance in the 2005 book, "The Elf on the Shelf: A Christmas Tradition," and according to the story, keeps tabs on the behavior of children and reports back to Santa every night, per HuffPost. The story launched a phenomenon and this elf now has an entire line of products, including a special breakfast item.

According to Southern Living, Walmart carried a sugar cookie-flavored Elf on the Shelf cereal in 2019 that featured edible glitter, red and green star pieces, and marshmallows. This sweet start to the morning can make an impression on anyone looking to add a bit of holiday joy into their breakfast, and anyone who has awaited the return of this product can now rejoice. PR Newswire reports that Kellogg's plans to bring back this item for a limited time starting in September, and the cereal comes in either a hot chocolate or classic sugar cookie flavor. While you can find the sugar cookie variety online or in most major retailers, you have to make an expedition to Walmart to get your hands on the hot chocolate flavor.

The hot chocolate cereal seems to have replaced the Candy Cane Cookie Elf on a Shelf cereal that came out in 2020, which featured red star pieces, marshmallows, and vanilla flavoring (via Delish). According to PR Newswire, you can only pick up the new, chocolaty take on the breakfast staple exclusively at Walmart, which retails at $3.99 for an 8.1-ounce box and $5.69 for a 12.2-ounce box. Kellogg's designed the product to replicate the special taste of a mug of hot chocolate, with each bowl featuring cocoa-coated star pieces and marshmallows. With a winning combination of flavors like this, you can't go wrong with this new cereal when you want to start the morning right.

When you want to bring a bit of whimsy to your morning or just crave something sweet, keep the Hot Chocolate Elf on the Shelf cereal on your radar. Just make sure to hit up your local Walmart sooner rather than later — this limited-time offer can't last forever and guarantees to win over anyone with a sweet tooth.