Jackie Sorkin Builds A Candy House On Hulu's Candified And Never Stops Craving Sweets - Exclusive Interview

Jackie Sorkin lives in Candy Land. You'll find her workshop somewhere between the Peppermint Forest and the Gumdrop mountains, which IRL is in the Greater Los Angeles Area. In Sorkin's candy kingdom, another candy queen provides musical inspiration. Sorkin tells Mashed that Katy Perry's "California Gurls" is the title track to the soundtrack of her life. The two monarchs of sweet have worked together, but we'll tell you that story later. Since founding Hollywood Candy Girls — recently renamed Candy Kingdom — in 2008, Sorkin's team has served up candy creations to an increasing number of A-listers including Oprah Winfrey, the Kardashians, Justin Bieber, and Jessica Simpson. Her website boasts a singular, almost impossibly happy goal: "make this world a sweeter place."

If you've visited Sorkin's Candytopia — an experiential candy wonderland traveling pop-up museum — you know that her motto isn't marketing. All the strain, stress, and anxiety that goes with being a human being? "I just channel that to create outrageous moments of joy and happiness for all," Sorkin reflects. There is, perhaps, no greater testament to this than Sorkin's latest conquest: a life-sized "modern-day gingerbread house, but just all candified." You can follow the candy queen and her team as they race to finish a 1,000 square-foot dream in Hulu's four-episode special, "Candified: Home For The Holidays." In this interview with Mashed, Sorkin gives us an exclusive behind-the-scenes look into the creation of the candy house, her Willie Wonka-esque workshop, her celebrity clients, and what it's really like being the queen of Candy Land.

How many candies do you have in stock at any particular time and what are your most important candies?

I like to say I have all the candy in the world, which is probably not totally accurate. But you know, we have like thousands of types of candy, hundreds at any time. Candy is our artistic medium. So, we need plenty of it in every shape, texture, color, [and] flavor because we have to have it readily accessible when we're creating these candy masterpieces.

And your most important candies?

Oh my goodness. I think that when creating, gummies. I love all candy. You know what makes me feel bad? I feel like I'm leaving people out. It's like the candy has feelings for me and I'm always like, "oh!." It makes me sad.

No, I just think gummies in general, we've really perfected this incredibly hyper-niche form of candy artistry. It's something I started doing, 14 years ago out of my garage. [I've] loved candy since I was a six year old little girl, [was] obsessed, obsessed, obsessed with it, and Willy Wonka.

Talk to us about the gummy bear shortage we hear about in "Candified: Home For The Holidays." Are we really in the middle of one? What is this?

You know what — I know that it just — even when we were filming the show, I was like, "Wow, I recognize that this world actually has these massive real problems. And in my world, a gummy bear shortage is like the biggest disaster of my life." And it's all relative, right? Everybody has their world, their life, their job, their thing. For me, it's just this thing.

What I do is so fun and silly, it's candy, but we do take it so seriously. It's my whole life: it's deadlines, it's jobs, it's clients, it's business partners. So, it's not a joke to me. But yes, that gummy bear shortage felt like it was going to destroy my soul. And we are still dealing with candy shortages. We are still dealing with it in our business every day. You know, clients are — they wanted this and, "oh my gosh they don't have the tangerine flavor and what are we going to do?!" It's really a thing. I think we all collectively feel the effects of the pandemic and know that it's really created a big issue with the supply chain everywhere. So, [we're] just trying to manage and deal with it.

Can we ask you about Katy Perry in particular? She shares your candy title in some way. 

I love her. Katy Perry is truly the only other candy queen that can be candy queen. And I love her music. Literally in my head when you're like, "What's the soundtrack to your life?" You walk in a room and what do you want to play? For me? It's [singing] all the way, "I'm a California girl." I love Katy Perry. I love the pop energy, the happy, the fun, the colors, the vibe. I just love her as a talent and an artist ... When Katy came onto the scene with "California Gurls," and then Snoop was like in the collaboration with her, it was color and candy. 

What I loved about her, and what I still love about her, is just the fun [and] the whimsy. She took candy, I think, the way I also do. You just make it modern-day cool, but relatable and really fun and light and silly. And she's really playful even when she has on a bikini top squirting out whipped cream from her ta ta.  And I thought, wow, that is so cool. I would love to do that, but [also] oh my gosh, I don't know if I would ever do that. It's fun. It's silly. It's silliness. It's moments where you just go, "God, life doesn't have to be that serious." Let's just be playful. And then she's an incredible artist on top of it. That entire album [Teenage Dream] is my life soundtrack. 

Can you let on what you made for her, or is that top secret? 

Yeah, not at all. I did different things for Katy. I remember one time literally being asked to come into the studio with her. It was like on Sunset in this incredible dark moody recording studio. And I remember she had a hoodie on. I was like, "This is how they make their albums!" This is amazing. I just remember trying to be cool. I think I was pregnant then, too. Yeah. I think I was with my son, Christian. I was always working. I worked up until the moment I was in labor and the doctor said, "Put your laptop away." I just take work very seriously. I'm so grateful to be able to do what I love and not stop working. And I remember I was in the studio and I was like, "Oh my gosh, this is so cool!" 

I'm like the nerd with my candy. And I was like, "I brought all your candy Katy." I think the record label or someone on her team was just like, "We need to surround her with candy." So I came in and designed a really cool display and it's just there while they're making music. And it was one of those moments where it's like when I met Oprah, same thing, I was like, "Why am I here?" It was almost like, I was looking like, "Is this a prank? Is this real?" [It was] really special, really special. And then, we also were asked to make a portrait of Katy as the candy queen and different things like that for her tours and stuff.

In "Candified: Home For The Holidays" we watch you make a huge, 1,000 square foot holiday house. You used 325 different kinds of candy in it, or more. Take us behind the scenes.

Yeah. I mean, I think a house was an incredible undertaking and the amount of time that we had! It's like a modern-day gingerbread house, but just all candified. And [it's] really incredible because you really get to dive deeper into what our candy art making process is.

This technique, this form of candy artistry, that's all I've ever wanted to do was be this hyper-niche talent. I wanted to be the best in the world at this. And I believe I now have the team that is the best in the world at what we do. It's not like an arrogant thing. I think it's just facts. You know, you perfect something for 14 years and we're still perfecting every day. Because I believe you always learn and grow and evolve. And, never think you're too great to stop learning and growing, because we should always be learning until our very last day.

I think that this house was an incredible undertaking. It actually did make us die a little. We were panicked [and] nervous. All that was very genuine and real. But again, just like we've done every other time, we [came] together as a team collectively, listen[ed] to ideas, [had] a lot of support. And we literally just work and work and work and keep going, going, keep going.

You are very female-oriented. Your clients are mostly female, you're really about hiring also powerful female figures in your business. What's it like to be a woman-led business in the confectionary world?

For me, I want us all to win, men and women. My best friends are guys and girls. I think, naturally, my business lends itself more towards maybe that feminine side or that female creativity. Whatever a woman's brain has to offer really lends itself to the events and the parties and the candy and the art and the sculptures ... I feel like, when I create, it's like a fusion of Lisa Frank, rainbows, unicorns, happiness, sparkle, good vibes, color, color, energy, more sparkle, throw some glitter on it, and make it pop. So, I just think, naturally, that many times lends itself to the female brain.

However, I've got some incredible guy friends. You see my husband and D. Micah on this team, and they're able to capture the magic, too. But yes. Am I a champion for women? 100%. I have been through so much. Girl, we could sit on the floor and cry in about two minutes if we dive into certain chapters of my life that were really hard to get through. And even one I've recently just got through. It's just all business related, but you keep going. And I think as women, we are so sensitive and loving. And we are emotional sometimes. I think we're super, super smart, capable, and just badasses — the same way I feel about dudes. I kind of think it's all of our world, shared together. But I do know that being a champion for women is something I'm very, very proud of.

I meet so many women and little girls and big girls. I just always say, "You can absolutely do anything." It has to come from really within, and you've got to believe it. You've got to push through many, many hurdles to get to wherever you want to go. For me, I always say, "Keep going, no matter what." I don't know what the secret is, but I do know if you keep going, you keep getting up and up and up and up, and you push and you push and you push, and things happen. You know, that's the hardest part, is not quitting. The hardest part is taking all the negative and the things that hurt our feelings, and the people that hurt our feelings, and the nos and the rejections and the passes and the "No thank yous," and "You're not good enough," and "I don't want you, you're crazy."

That is really soul crushing to creatives, men and women. But I think when you have a true fire and ability to plow through those nos — they're very painful though. Trust me. There's a lot of pain behind all this wonderfulness. I just channel that to create outrageous moments of joy and happiness for all. I use a lot of my own darkness and pain and I never hide from it. It exists like everyone else. But I channel it differently. And I cry a lot.

Can you give us any homemade treat advice for the upcoming holidays?

Yeah, I think as the holidays are approaching and they are truly, truly, truly the best, most wonderful, magical, special happiest time of the year. I wish we could capture that all year. And we really can if we want to — just keep being happy and doing wonderful things. But during the holidays, and because I do have my own kids, I think I'm naturally a teacher and [there's] always a camp director that lives within me. 

I love doing things that are interactive and fun. So when there's kids around at Thanksgiving or Christmas at holiday parties, I love setting up stations where people, — adults and children alike — can create. Whether we're making really cool gingerbread houses or gingerbread people cookies. You set up different activity stations with frosting, and tubes of frosting, and lots of different candy elements and sugar glitters and different sparkles and things that are all edible. 

People have a lot of fun being creative. I think it is so fun. Children and adults alike will all get into it. If we elevated it a little and do something that's a little bit more adult, I think it's really fun to create a really cool candy cocktail bar or specialty drink, where there's something [interactive]. Whether you're throwing in a piece of dry ice and something smokes, or it feels like snow or frost throwing in rock candy, making a rim of a glass out of edible sugar glitter or putting a giant pile of blue cotton candy on a martini glass. It's so fabulous and fun. 

It creates moments that people want to create and capture. I think we all know social media is something we all love. Whether you love it or not, people just like to take pictures of cool stuff. I really think that any fun, interactive, playful things that we can do together during the holidays are really special. And I think candy is a natural tie-in to make us all feel good and keep creating, have fun.

Who is one chef you'd want to cook you dinner?

Oh my gosh. Well, if I had to literally pick one chef that I feel like just screams all the things I love to eat that are so deliciously inappropriate, it would have to be Paula Deen.

I just want her to make me 700 dishes that are dripping in butter and funnel cake and all the things that literally are so inappropriately bad for us. And I want it all. I love Paula Deen. I love that style of cooking. It's just — whatever — more butter, more fat, more yummy fry it up. Give it to me. That is my dream.

What's one ingredient specifically that you can't live without?

A gummy bear. Or I would say sugar, right? Like sugar. I need my sugar. Or I would say ketchup, cause I really like ketchup too, but that's off topic.

You can say ketchup, ketchup works.

Ketchup's kind of gross with candy.

Don't knock until you try it.

You just gave me an idea. Thank you.

Last question, what is your go to fast food order and from which restaurant?

Oh my gosh, really? We're taking it down the fast food rabbit hole? How do you do this to someone like me? Oh my gosh. The stress of the fast. I love fast food. Okay. I would probably go to one of my fast food drive-thrus. There's these places, it's like a Greek diner, but the menu is so extensive that it's like, yes, you have burgers and pastrami sandwiches. And then all the fries, the zucchini, the fried mushrooms. Then you have the chili cheese fries, you have tacos. Then they have the Mexican section. That's what I would do.

If I had to do this drive-thru thing, I would go to this place by my house that I grew up on called Paul's Place. Paul's Place, I can get a double bacon cheeseburger with onion rings on it. Then I can also order my Euro with extra feta cheese and all the things I like on the sides, tzatziki, extra pita. I need extra onions, extra tomato. I would get the French fries. I would get the fried zucchini with extra Parmesan sprinkled on top. I need the onion rings. I [absolutely need] the order of chili cheese fries that I always got out of high school when I would leave early and then go get my chili cheese fries, milkshake, and a Diet Coke.

Wow. That is very complete.

Ask me a drive-thru question and I will give you an answer. Gosh, I want to go to Paul's Place now then I'll get a Kit Kat.

Watch Jackie Sorkin and her team as they race to build a life-sized holiday house entirely out of candy in Hulu's four-episode special,"Candified: Home For The Holidays." For everyday reminders of life's sweeter side, follow Sorkin on Instagram.