Frozen Waffle Brands, Ranked Worst To Best

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Did you grow up eating frozen toaster waffles on school mornings, like us? We have fond memories of waking up to a glass of orange juice and a frozen Eggo waffle doused in butter and syrup. In adulthood, we are not ashamed to admit that we still enjoy a frozen waffle here and there. How can we resist the ease with which we can prepare them by simply popping them in the toaster? We find they make an excellent breakfast, snack, or dessert. Pro tip: We highly recommend topping a few frozen waffles with ice cream and chocolate sauce if you want to experience an indulgent dessert. And if you can find chocolate chip waffles, holy cow, you won't be disappointed.

Since our childhoods, many more brands have entered the frozen waffle scene. It's not just Eggo anymore, although they are still a major player, as you will see below. Now, when you peruse the grocery store frozen aisle, it can be overwhelming. It is difficult to determine which frozen waffle brand is best for your needs. Are you looking for a healthier waffle option? One that is gluten free? One that is plant based? One that comes in fun shapes or flavors? One with added protein? Are you simply looking for the best-tasting frozen waffle? Don't worry, we've got you covered.

Below, we've rounded up fifteen frozen waffle brands and ranked them from worst to best — and we've taken dietary needs and preferences into consideration. Read on to see which brands top our list!

Simple Truth is the store brand for Kroger grocery stores. They make all sorts of food products, including frozen waffles in regular and gluten free Homestyle and Blueberry varieties.

If we are being honest, these aren't our favorites. They're not particularly bad-tasting, but they do not stand out among the rest. We find them to be just okay. When you compare these frozen waffles to other varieties on this ranking, we think that the Simple Truth ones seem rather boring. Additionally, it seems as though the small product offering of only four types of waffles, is not nearly competitive enough when we evaluate the other brands. We realize Simple Truth is not just in the frozen waffle business, but has to create many other food products — and it shows. If you are in a pinch and need to grab some frozen waffles, these ones will suffice, but they definitely aren't the best of the best.

Birch Benders is a brand that is devoted to healthier baking mixes, pancake mixes, pancake cups, cookies, syrup, and frozen waffles. They cater to the Paleo and Keto diet population. Their frozen waffle line up includes Keto Waffles, Chocolate Chip Keto Waffles, Paleo Waffles, Protein Waffles, Buttermilk Waffles, and Homestyle Waffles.

Per the reviews of the Paleo Waffles on Birch Benders' website, many people love that these waffles are easy to prepare, are more health-forward, and taste really good. Out of the forty reviews, these waffles have received 4 stars out of 5, which is not bad. However, some reviewers note that the texture of these frozen waffles is gritty, like sand. Yikes! Some reviewers mention that they strongly dislike the use of sunflower seed oil in the ingredients, as the inclusion of this ingredient makes these waffles not paleo-appropriate, after all. 

What do we think? They're just okay. The taste is not quite there for us.

Whole Foods' store brands, 365 and 365 Organic, offer up their own versions of lots of grocery products, including frozen waffles. The 365 Organic brand offers Mini Waffles, Homestyle, Multigrain Waffles, Blueberry Waffles, and Mini Blueberry Waffles, while the 365 brand also carries a unique offering: Sweet Belgian Waffles, per the Whole Foods' website. Can you say YUM?

Amazon reviews of the 365 Organic Homestyle Waffles, show that some people have complaints about the texture. One reviewer even thought that these were so salty, they tasted like the Dead Sea. What the heck? Otherwise, though, there is a lot of love for these waffles. Many people love that these are made with whole grains, and that they are surprisingly vegan, with extra flaky outsides. We happen to love these ones, so if you are in a Whole Foods, check these out. We doubt they will taste like the Dead Sea to you, but don't take our word for it.

Good & Gather is one of Target's store brands. They carry a multitude of products — including many frozen waffle options. Some varieties of waffles they offer include Gluten Free Regular, Double Chocolate Belgian, Buttermilk, Blueberry, and Homestyle, according to their website. Double Chocolate Belgian waffles? Count us in. 

Since we have yet to try these, we took a look at the reviews of this product. According to reviews of the Double Chocolate Belgian waffles on the Target website, many reviewers go nuts for these waffles. Some reviewers note that you do not need to eat these with syrup as they are plenty sweet without it. Others note that they are a great way to satisfy chocolate cravings, especially since they contain chocolate chips inside the waffles too. We can get on board with these! However, there are a few reviewers that find these waffles dry and bland.

The Annie's brand focuses on making healthier versions of popular foods, targeted toward kids. But that doesn't mean adults can't enjoy their healthy breakfast treats. According to their website, they carry two types of frozen waffles: Strawberry Shortcake, Homestyle, Blueberry, and Birthday Cake. They boast that these waffles are organic, contain 9 grams of whole grains per serving, and are free of artificial flavors and synthetic colors.

As you can see, Annie's is definitely marketing towards the healthier crowd. So how do they taste? Well, great! We love these. They are very tasty and much more hearty than a classic Eggo waffle. This is likely because of the addition of whole grains. We find that these waffles keep us fuller for longer, which is a major plus. Additionally, we don't feel as bad eating them due to the added health benefits. Because of these reasons, we've placed them near the top of our rankings. We don't think these are just for kids. Adults, feel free to indulge as well.

We love the Kashi brand! Kashi makes many wholesome and healthy cereals, protein bars, frozen entrees, and frozen waffles packed with whole grains. Their waffle varieties include Blueberry, 7 Grain, Protein Cinnamon Brown Sugar, Protein Wild Blueberry, Protein Vanilla Buttermilk, Gluten Free Original, and Gluten Free Cinnamon, according to their website.

According to the Amazon reviews of the 7 Grain frozen waffles, there is a lot of love for these waffles. Out of 1548 reviews, this product received 4.5 out of 5 stars. That's pretty darn good. Many reviewers seem to love that these are "healthier" waffles containing a good amount of protein and fiber. While some reviewers note that they find these waffles bland, most reviewers mention that they are very tasty. We happen to love these waffles in terms of their nutritional facts, but also because of their taste. Take our word for it. These are great!

Julian's Recipe carries many types of fancy frozen waffles, including Original Cauli-Waffles, Maple Brown Butter Cauli-Waffles, Vanilla Belgian Pastry Waffles, Cinnamon Belgian Pastry Waffles, Chocolate Belgian Pastry Waffles, Maple Belgian Pastry Waffles, Protein Brussels Style Waffles, 7 Grain Brussels Style Waffles, Paleo Brussels Style Waffles, and Paleo Matcha Brussels Style Waffles, according to their website.

According to Amazon reviews of the Maple Belgian Pastry Waffles, many people think these are worthy of hunting down. Reviewers mention that the waffles are dense, perfectly sweet, crunchy, and contain delightful sugar crystals sprinkled on top. Mmm, say no more. We are hooked! While there are many reviewers who mention these have the perfect texture, some reviewers say these are not flaky enough. We think that overall, these waffles are delicious, so we've placed these near the top of our rankings. Of course, you can give these a try yourself to see how they stack up.