Chipotle Customers Need To Act Quick To Score Its Latest Deal

You don't even have to be a fan of basketball to get something out of the 2022 Men's Professional Basketball Championship Series, thanks to a new promotion that Chipotle is running. The fast-casual Mexican food chain is once again tag-teaming with the NBA event to encourage customer engagement. Just last year, Chipotle gave away free burritos during the NBA finals and snuck promo codes for free entrees into advertisements that aired while the series was on, per Good Morning America.

During that successful promotion, Chipotle ads ended with a special keyword. If the customer texted the keyword in time to a specified number, they won a free burrito. The company gave away free burritos to the tune of roughly $1 million, says Good Morning America. Currently, on Mondays during the entire month of June, any digital order that includes an entree purchase will receive either a free topping or a side of Queso Blanco, as long as they use the code QUESO22 during checkout on the app or site (via PR Newswire). Apparently, Chipotle's been tipped off that people like free stuff.

All the details on the 2022 Chipotle promotion

Taking a cue from last year's campaign, which included ad-based keywords, this year Chipotle will hide a "unique keyword" in advertisements that air during the Men's Professional Basketball Championship Series. According to the press release, viewers will have opportunities to unlock "up to 50,000 buy-one-get-one (BOGO) deals," 10,000 of which will be in each of the first four games. These games are scheduled to be played June 2, 5, 8, and 10. If more than four games are played, as they often are, more chances to win will be unlocked.

Aside from tuning in to watch the game or ads, there's only one thing a person must do to score the free Chipotle deals — join the Chipotle Rewards program. This is easy enough to do via the Chipotle website. Then, once you see the keyword in the advertisement, text the word to 888222 immediately, before all of the BOGOs are snapped up. Slam-dunk for Chipotle fans, indeed!