What Happened To Frozen Farmer After Shark Tank?

When a farmer harvests a crop, the hope is to have a beautiful, pristine bounty to display at the market. Sometimes, there can be a bump, errant shape, or dull color in the basket. That lack of perfection does not make the produce any less tasty, but it can be less visually appealing. Frozen Farmer looks to keep that imperfect produce out of the bin by transforming it into something everyone wants to taste.

Although many people joke about the bagged salad that rotates from cart to refrigerator to garbage can, the reality is that food waste is more than just throwing money away. During the pandemic, some people were aghast at the plowed fields and forgotten food that never made it to the dinner table. Over time, consumers have adapted to the concepts of imperfect produce that Misfits Market offers. Still, people have to taste without seeing those imperfections. With Frozen Farmer, the source skips the middle man and churns a tasty frozen treat that does not require visual perfection.

What is Frozen Farmer?

With a name like Frozen Farmer, a few images come to mind. Although the idea of penguins pecking at a frost-covered crop might be amusing, this company offers a sweeter treat. As shared on the company website, Kevin and Katey Evans created this food business in an effort to sustain its farming operations. While the third-generation farm harvests a bounty of produce, not every pick is perfect. According to the company, "More than 20% of the fruits and veggies in America are too ugly to make it off the farm and on the grocery store shelf." By transforming rubbish into revenue, a frozen treat company was born.

Frozen Farmer sells sorbet and frobert, a daily frozen dessert. It currently has 13 flavors under its consumer label. Flavors range from Honeydew Melon Sorbet to Blueberry Strudel Frobert. Each pint has a calorie range of 70-90 for the sorbet and 270-470 for the Frobert. It's available at various retailers nationwide as well as direct to consumers on the brand's website. Online the price is $9.99 a pint plus a $29.99 flat shipping rate for any purchase.

How did Frozen Farmer fare on Shark Tank?

When Frozen Farmer appeared on "Shark Tank" season 11, the idea of a "nice" ice cream was just starting to find an audience. Even though the sharks often enjoy their free samples, it takes more than just any frozen treat to get them circling to make a deal. As Shark Tank Recap stated, Frozen Farmer petitioned for $125,000 in exchange for 20% equity. The company's goal was to get help with a "copacker."

Although the sharks found the frozen treat appealing, the majority weren't ready to swim in the competitive ice cream market. Given that the company margins were small, the brand did not use a commercial kitchen, and packaging needed an update, the possibilities of a deal seemed to be melting (per Gazette Review). But, Lori Greiner was hooked after one spoonful of the repurposed frozen fruit dessert. Although the pints might not be a good fit for QVC, Lori wanted to change the packaging and expand the Frozen Farmer retail presence. With a counteroffer of $125,000 for 30% equity, Frozen Farmer took the deal and everyone hugged it out. It was time to raise a glass of that Copa Di Vino to celebrate.

Where is Frozen Farmer now?

While a "Shark Tank" deal may not guarantee success, it can put a brand on the shelf. After partnering with Lori Greiner, Frozen Farmer made some changes to its product. Instead of "nice cream," the frozen dessert name was changed to frobert and the packaging was changed. According to Shark Tank Recap, the company expanded to Walmart, Kroger, Giant, and other retailers. In addition, the brand sells online, which was a lifeline during the pandemic. Beyond the commercial success, Frozen Farmer leveraged its Kroger partnership by sponsoring JTG Daugherty Racing's No. 47 Camaro ZL1 for the 2022 NASCAR Cup Series. That product placement increases the brand's exposure.

As seen on the brand's Facebook page, the majority of reviews are positive. Many people appreciate the fruit-forward flavors, lower calories, and creamy texture. Overall, the not-too-sweet flavor is what won many people over. While Frozen Farmer might have started as a way to find another use for blemished fruit, the pints can serve a bigger purpose beyond that single scoop. Katey Evans, one of the brand's founders, said in a YouTube video that hard work can reap great rewards. More importantly, it can be even sweeter with a scoop of sustainability churned into the process.