What Happened To Wild Squirrel Nut Butter After Shark Tank?

For college sophomores Erika Welsh and Keeley Tillotson, entrepreneurship wasn't something either of them had gone to school for. However, the two young women started their nut butter company from their college dorm, and with a $50,000 backing from their parents, they were able to launch the business — but they needed more money, so they took their company to "Shark Tank."

Welsh and Tillotson appeared on the show and sought $50,000 for a 10% stake in their business, but the Sharks weren't convinced that their current numbers were enough to justify making a deal. The girls were only making $1 per jar at the time, and Kevin O'Leary said they needed to make a minimum of $3 per jar in order for him to consider. He was out, as were Daymond John, Mark Cuban, and Robert Herjavec.

Barbara Corcoran, however, was interested in the concept and offered a deal; she told Welsh and Tillotson that she'd give them the $50,000, but for 40% instead of 10%. Despite an attempt at a counteroffer, the women ultimately went for the 40% equity deal with Corcoran. However, Shark Tank Blog notes that the women ultimately decided to pass on the offer and grow the company on their own.

Today, Wild Squirrel has rebranded as Wild Friends Foods

After making it big on "Shark Tank," the two were hit with a lawsuit by a Texas-based brand called Squirrel Brand Co., which also sold nut butters. The lawsuit prompted Wild Squirrel to change its name, and it chose Wild Friends Foods instead.

Today, the brand offers plenty of different nut butters, including almond butter, hazelnut butter, and sunflower butter, in addition to the original peanut butter; the products are available on the Wild Friends website. The prices vary depending on the type of nut butter, with the cheapest option being chocolate coconut peanut butter at $7.99 and the most expensive being the cinnamon crunch keto butter at $15.99.

The Wild Friends website also revealed that four years after the duo's appearance on "Shark Tank," Erika Welsh and Keeley Tillotson had turned the business into a $7 million venture. Plus, their products are available in retail stores across the country, including Whole Foods and Costco.

The founders raised $1.4 million in funding for Wild Foods

By 2016, the brand had taken off — so much so that the two women ultimately had to drop out of college because it became too hard to balance both. Keeley Tillotson's father also joined them in their venture; he's now their chief salesperson.

Erika Welsh and Tillotson raised $1.4 million in funding for their brand, including from some big-name backers. The company's official website revealed that John Foraker, president of Annie's Homegrown (think: the popular white cheddar mac and cheese), invested $100,000 into Wild Friends. Other high-profile investors include Eduardo Castro-Wright and Duncan Niederauer, former executives at Walmart and the New York Stock Exchange, respectively.

The Wild Friends products have been featured in a number of media outlets, including Brit + Co and MindBodyGreen. Plus, Health Digest named it one of the healthiest peanut butter brands to eat. Though the brand's current sales are unknown, its $7 million in 2016 suggests Welsh and Tillotson benefitted greatly from their "Shark Tank" appearance and investment with Corcoran.