What Happened To Cereal Killerz After Shark Tank?

What's your favorite sugary breakfast cereal? Fruity Pebbles? Cocoa Puffs? What about Cinnamon Toast Crunch? If some of your favorite childhood memories involve slurping down the cereal milk of a sweet breakfast treat (or if you still do this, don't worry, we won't tell), you may be curious about the fate of Cereal Killerz from "Shark Tank."

The Cereal Killerz Kitchen, founded by Las Vegas natives Christopher and Jessica Burns, opened in 2019 as a unique eatery with a single focus: upping cereal the game (via The Cinemaholic). The cereal bar has the same concept as an ice cream shop, offering more than 100 cereal flavors to choose from. After customers select a base cereal and milk, they're encouraged to add on a variety of toppings, from cupcakes and cookies to Nutella, fruit, ice cream, and even Pop-Tarts. The store also offers over-the-top milkshakes. When the first Cereal Killerz Kitchen location opened in a mall food court, Eater dubbed the eatery's debut as one of "the 23 most important Las Vegas restaurant openings of 2019."

The Burnses appeared on "Shark Tank" in 2021 during Season 12 of the series, asking the Sharks for a $125,000 investment for 10% equity in their company.

The Cereal Killerz Kitchen struck out on 'Shark Tank'

After pitching their business to the Sharks and revealing their plans for future stores, the Burnses shared samples of their products, some made with chocolate, others with caramel, and more with peanut butter. The Sharks called the creations "really, really, really good" and "amazing" (via YouTube). However, when it came time to pull the trigger on investments, the investors came up empty. "I think what you're trying to do is extremely difficult. You're trying to open retail and create a brand and pull people in. That is an uphill battle. If anybody's going to do it, it's probably going to be you guys, but I'm not sure I have the stomach for that kind of investment," Robert Herjavec told the couple. The others felt the same way: Cereal Killerz Kitchen needed to be profitable for it to be attractive to investors.

Still, the Burnses weren't deterred. "I am a little disappointed that we didn't make a deal, but still positive. I still think that with the feedback they gave us and with our tenacity we're just going to keep pushing forward, keep moving forward, and just try our best to survive," Jessica told the cameras after leaving the stage.

Slaying the cereal game one spoonful at a time

Despite not scoring a deal with the Sharks, fast forward to today, and the Burnses are totally killing — pun totally intended — the cereal game. According to the brand's website, the chain now has four locations: two in Las Vegas, one of which is located in Planet Hollywood on the Strip; one in Henderson, Nevada; and one in Goodyear, Arizona. It is also featuring an application for franchise opportunities online.

The cereal bar has come up with some creative marketing tactics, too, such as the Cereal Killerz Cereal Challenge, a competitive eating event during which entrees must eat a bowl containing 130 types of cereal and a gallon of milk — all in under 45 minutes. The Burnses also started a YouTube channel to host a show called "Kill It or Drill It," in which they compare and rate different types of cereal, from Reese's Puffs to Jolly Rancher Cereal. To continue its growth, The Cereal Killerz Kitchen has expanded into catering and has its own line of T-shirts.

Fans near and far have taken to social media to express their appreciation for the young chain, such as one Instagrammer who commented on a video featuring the construction of Cereal Killerz milkshakes, writing, "I literally ate two boxes of cereal after watching these the other day. Both family size. Can't wait to make a trip to see this in real life."