Why Reddit Is Trashing Dunkin' Coffee
The Dunkin' that America runs on is starting to grind Redditors' gears. A customer took to Reddit to blow off steam about their experience with the coffee chain and found that their Dunkin' issue was common.
Dunkin's coffee focus is pertinent in a country and market where the average Joe absorbs more than three coffees daily, per the National Coffee Association, but satisfying this insatiable thirst is not a task to be taken lightly.
The purveyor of donuts, bagels, croissants, muffins, and sandwiches, even changed its name recently from Dunkin' Donuts to Dunkin' to better position itself as a "beverage-led, on-the-go brand," according to Dunkin's newsroom. The company's ability to serve its coffee in more than 15,000 ways (via Fox News) and sell almost two billion cups of the brew in 2017, per Dunkin' Donuts, mirrors this aspiration. The latter and former create the expectation that Dunkin' is skilled in the field and makes good coffee.
The coffee in question
Unfortunately, a murky brown, weak-looking liquid served in a transparent coffee cup points to the contrary, and Americans who have been drinking coffee for centuries, per the National Coffee Association, would know.
The latter is not a hypothesis, no sir; a picture of the uninspiring brew — allegedly an iced coffee — made it onto Reddit with the caption "Tastes worse than it looks." The issue seems to be recurring, "I've seen a lot of posts lately about s*** coffee in a Dunkin'/Baskin Robbins cup, what's that about?" asked another Redditor. The latter is ironic because Dunkin' has been rated the number one brand for customer loyalty for over a decade (via Dunkin' Donuts).
Another response in the Reddit thread put it down to inconsistency, "I try not to make much [of the] issue, but the inconsistency drives me nuts." The sentiment reflected on Twitter in an isolated incident that hinted Dunkin's regular inconsistency was perhaps their consistency: "The 3 guarantees in life," read the tweet, "death, taxes, your Dunkin' order will taste different every time you order it."