McDonald's Finally Breaks Its Twitter Silence With A Simple Post

We could all use a break every once in a while, whether it's in the form of a weekend getaway, quality time spent alone, or a much-needed social media detox. The latter can also apply to our favorite brands, many of which share informational and entertaining content across their social channels on a near-daily basis. In the case of Twitter, however, a number of people and companies alike have recently vowed to sever ties in light of Elon Musk's official acquisition in October 2022. In fact, MIT Technology Review reported that over 875,000 users left the app in less than a week in an effort to turn their backs on Musk's controversial leadership position. It has also been forecasted that roughly 32 million users will deactivate their accounts within the next two years, per The Guardian.

There were a number of reasons why people and brands made their Twitter departure. For one, many were acting in solidarity with the thousands of former employees who quit in November 2022 upon Musk's arguably harsh ultimatum to either resign from the team or stay on board and work in an "extremely hardcore" fashion, according to Fast Company. Moreover, Musk's decision to revive previously banned accounts had numerous users feeling uneasy about the safety and legitimacy of the platform.

In any case, brands, including McDonald's and Starbucks, paused their tweets. Mickey D's, though, has finally broken its silence — and tweeters sure are lovin' it.

McDonald's returns from its Twitter hiatus

On January 26, 2023, McDonald's tweeted, "what did i miss" — a cheeky reference to its two-month-long recess from the app. Of course, it has been heavily implied that the fast-food chain, which is known for its quirky, sarcastic, and humorous expressions on social media, is alluding to Twitter's newly appointed CEO, Elon Musk. Naturally, other brands hilariously welcomed McD's back with tongue-in-cheek, sardonic answers. For example, Slim Jim replied, "i got a girlfriend." Wonder Bread punnily responded, "A lot. We knead to ketchup!" DoorDash, clearly calling attention to Musk, wrote, "All we gotta say is....we don't claim him." Turns out, brands' social media community managers have the freedom to have a lot of fun on the internet.

McDonald's last tweet before its intermission was on November 17, 2022. The post read, "its easier to order snack wraps than it is to get these tickets." Obviously, the message was referring to the record-breaking Taylor Swift Eras Tour Ticketmaster fiasco, during which fans were unable to secure high-demand tickets due to website glitches from elevated traffic.

Welcome back to Twitter, McDonald's ... for now, at least!