The TikTok Beer Poster Trend, Explained

The latest TikTok trend doesn't involve a 2-ingredient recipe or a restaurant menu hack. As seen recently, many TikTok influencers, including Peyton McKenzie, almost look as if they have stepped into a beer ad (via Distractify). Welcome to the TikTok beer poster trend. Whether or not these photoshopped images make people thirsty, it seems that many women on TikTok are ready to put themselves into the picture perfect beer drinking setting. From Coors Light to this Bud's For You, those classic beer logos are getting an updated appearance. While the brands might not have sanctioned these new images, the creative photos have been racking up the likes.

According to, mastering the TikTok beer poster trend does require photo editing skills, and the site recommends a program like PicsArt or another photo editing software, like Canva or Adobe Photoshop. Basically, users take an image or logo from a particular beer brand and superimpose their own image over the background. Through erasing, positioning, and other photo edits, the final product looks as if the person's photo is placed within the beer advertisement, logo, and/or beer image. Although the process might take some trial and error, it is relatively straightforward. Then, the image is shared on TikTok with the hashtag #beerposter and the likes flow like a freshly tapped keg. For people who have wanted to make Miller Time their own, this TikTok beer poster trend might be their moment of infamy.

Women and beer ads have a long history

While the cliche phrase about women being in the kitchen might be frowned upon, the purchasing power of women in the food space has never been doubted. Looking back at beer advertisements throughout the years, women were often featured. Whether the ads were targeted at women purchasers or looking to excite men's thirst, ice cold beer often had a female drinking companion.

As chronicled in PopSugar, the history of women and beer ads dates back to the 1950s. While the Schiltz advertisement of "Don't worry darling, you didn't burn the beer" might be a little misogynist and condescending for today's consumer, other ad trends still hold true today. From celebrity endorsements like MGM film star Hedy Lamarr or the 1930s Acme Beer ad declaring it's "non-fattening" compared to other low-calorie beers currently on the shelf, beer brands are always trying to convey an image. Granted, drinking that beer does not guarantee fitting into that perceived image, but, like all advertisements, beer ads are about captivating the shopper's attention. If a woman can picture herself in that beer drinking world — even if it's just on TikTok — she just might be more willing to buy a six-pack or more.