Travis Scott Fans Need To Know About This Spiked Seltzer Hunt
We haven't seen this much buzz around a hidden promotion since Willy Wonka's golden tickets. Hip-hop superstar Travis Scott, whose 2018 album "Astroworld" went triple platinum (via Preview), signed 100 cans of his new hard seltzer Cacti. Then Scott's partner, Anheuser-Busch, hid them in variety packs of the seltzer that were distributed to stores across the U.S., according to a press release. Look for the "Astroworld" logo ringing the top of the can, then look for Scott's signature on the can. If you find one of the 100 cans with the signature, then you win two free tickets to Scott's upcoming Astroworld music festival. Scott signed cans of strawberry Cacti, which happens to be his favorite flavor, per Complex.
Astroworld Festival is a two-day outdoor music event that Scott himself will headline, November 5-6 in Houston, Texas, according to Variety. The rest of the music lineup hasn't been announced yet, but Scott fans are eager to attend nonetheless. As a one-day event in 2019, Astroworld became the largest music festival curated by a single artist, as Variety noted. Scott himself hand-picked the lineup, which included Kanye West, Pharrell Williams, and Marilyn Manson (via Hypebeast).
Travis Scott's Cacti hard seltzer sold out within 24 hours of its release
Astroworld Festival, along with everything else fun, was canceled in 2020 due to the COVID-19 pandemic (via Houstonia). Fans with a lot of pent-up desire to see live music rushed at the chance to buy Astroworld tickets this year. The festival sold out of all 100,000 tickets in less than 30 minutes, per the Anheuser-Busch press release. Finding one of those 100 cans of strawberry Cacti signed by Travis Scott might be like finding a needle in a haystack, but it also might be your last, best chance to attend one of the biggest music events of 2021. (You'll need to spend your own money for travel to Houston and accommodations.)
When it first came out, Cacti was just as wildly popular as Astroworld Festival. At its release in March, Cacti sold out in under 24 hours. Besides having Scott's instant fan appeal, Cacti is a little different from most other hard seltzers in a couple ways. It's 7% alcohol by volume, compared to White Claw's 5% ABV (via Input). Cacti is also infused with real agave syrup, giving it a note of tequila, but it doesn't contain tequila. If you haven't tried Cacti yet, Insider already has — and it wasn't overly impressed, rating Scott's hard seltzer somewhere between average and good.